Fundamentals of E-Commerce

Course Description: 

The goal of learning e-commerce can vary depending on your personal or professional objectives. Here are some common goals:

Starting an Online Business: To create and manage your own online store, sell products or services, and reach a global audience.

Enhancing Career Opportunities: To gain skills that are increasingly valuable in the job market, especially in roles related to digital marketing, sales, and business development.

Understanding Digital Marketing: To learn how to effectively market products or services online through various channels like social media, email, and search engines.

Course Outcome: 

• This course intends to describe that the scope of e-Commerce market has evolved beyond the narrow buying and selling of goods to include services of all kinds including entertainment and communications that is making e-Commerce an integral part of everyone’s daily life.

• This course will help the students to recognize that today the extended scope of e-Commerce provides the opportunity to substantially enhance the daily lives of all individuals. Case studies based on Internet Marketing, Mobile Commerce, On-line education, EDI, e-banking understanding will prepare the students for current and future scenario.

• The course is designed to help the student use theoretical frameworks of e-Commerce Infrastructure and major trends in e- Commerce virtual world to interpret case studies and implement the learnings in real-life scenarios on day to day basis.

• This course will help the students to recognize security issues related to e-Commerce.

• This course will help the students to understand the scope of Electronic Data Interchange (EDI) for e-Commerce.