Curious about building immersive experiences - and who to build them with?
We've outlined some considerations here around working with AR and VR creators - with a focus on diversity, equity and inclusion. Let’s get started.
What are brands currently building for the metaverse?
We believe that the metaverse will be created by everyone - this includes companies as well as individuals. Because we are starting to think about this future early, we have the opportunity to help build the metaverse with diversity, equity, and inclusion from its inception.
People want to see themselves represented accurately and more often in advertising. And this is also true when it comes to branded augmented, mixed reality and virtual experiences that require deep thoughtfulness around authenticity, inclusion and safety. (This is especially important when thinking about people from communities who are Black, Latinx and Hispanic, Indigenous, LGBTQ+, Disabled, Veterans, and/or from other underrepresented groups.) In order to accomplish this, you have to start with who you’re building for and who you’re building with — before you delve into what you want to build.
Creators are culture-makers and innovators architecting the future, and by working side-by-side with creators from diverse communities, you can have a more inclusive lens to everything you create, making it more rich and compelling.
Where to start looking: