In this edition of the Daily Design Inspiration, we are going to look at some brochure examples from Brent Lowell, Contrast Creative, and a few from our own Venngage designers.
The inside pages of this tri-fold brochure example go with the theme of the front page, as the timeline is in the form of a road map. This product brochure is informative as it tells which perks you receive with each new tier level achieved.
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Visualizing this information in a timeline, as compared to a bullet list, can be easier to understand for the audience. Each milestone is in a bright yellow call out, matching the title of the brochure, staying consistent with the theme.
This easy to read travel brochure template quickly gives information on three cities that travelers can visit in France. Each destination caters to different groups and provides what the key attractions are.
Just like books, theatre productions need a preface in order to attract their audience. In this case, the designer used an informative creative marketing brochure. The front page consists of a background image of actors and a title to give a quick preview of the production. More detailed information regarding the storyline can be found on the inside.
Related images are placed throughout the brochure to balance out the text to image ratio, which also gives the reader a break from consistently reading the text. The creative marketing brochure example above shows how you can modify the layout and panels of brochures to fit your content.
Incorporate design choices that reflect your company culture for your business brochure idea. Including official color palettes from your company can add to a consistent brand image, and it even speaks to the authenticity of the brochure.
For this business brochure idea, the front page represents Bloomberg to the T, all due to the color palette. Even the font is consistent with other Bloomberg material, making the information more credible for viewers.
The timeline on the inside lists key milestones for the company through green callouts. Using a contrasting green makes the information stand out from the rest and easily identifiable. Relevant icons are also placed on the timeline to increase the visibility of each milestone.
The designer had a great deal of information to include, and decided to use a booklet format for this information brochure example. Remember, you should design your brochure to fit your content and not the other way around.
The horizontal landscape of this event brochure example reminds me of books with different volumes available. Once again, we have an event brochure that requires a lot of information to be presented, as it involves the entire program. The color palette, the font style and the appearance of different volumes give a vintage feel to this event brochure example.
Due to the multiple pieces of work in progress, the designer has used an old school way of listing each one, a simple numbered list. The format fits right into the vintage theme of this event brochure example. Each section has an ample amount of space in between to create a clear hierarchy and lead the eye. Negative space for brochures with lots of information is crucial, as it needs to be balanced out with minimal clutter.
Private jets are associated with a sophisticated, classy audience, and this business brochure template fits right in. The minimalistic design mixed with the cool colored palette gives a laid-back feel. Just like how you would want to associate jets and airplanes with relaxation and comfort.
The background image of the airplane serves as a boundary between two bodies of text on each panel. The same format across each informational panel helps creates consistency. In addition, each body of text is defined by a bold heading to introduce the next section. Use this business brochure template as inspiration to represent your company accurately.
Hashtags have completely taken over the world, and not just from a marketing standpoint, but also in social settings. As the popularity of hashtags increase, using the character on the front page of your marketing brochure example will instantly attract the audience. A descriptive hashtag can also give an accurate preview of your material within seconds.
Black, as a design element, draws the eye and conveys sophistication in a way that no other color can. Bold color on a dark base draws attention to your material, almost making it pop up from the page.
Pop the lid off your creative boiler and think of new forms your brochure can assume. Edgy concepts that depart from convention can get results just for being unusual, or featuring breathtaking original art. This idea incorporates professional design with a unique layout, and results in a truly memorable piece.
Are you in need of inspired brochure ideas? Looking to break the mold for your next direct mail marketing campaign? Good, because I have 29 creative brochure folds from actual Foldfactory print customers to share with you.
Stepped Accordions bring a lot of style, and also a sense of order to the content that is placed on them. This design by Sarah Lawrence for Academe of the Oaks High School uses bold color to visually separate the stepped tabs along the right side. Each tab features important information about the programs the school offers, and the back carries the campus map, social media information, photos and other useful resources. If you like this stepped format, be sure to check out number 5 and number 12 in this list for alternative choices.
Stepped Accordions are great for event promotion, marketing collateral, self-promotion, higher-ed and business brochures, brand guides, and more. Design and print your own! Get a free production-perfect template and instant pricing HERE.
This bright and modern Tri-Fold Pocket Mailer designed by and for the UCLA School of the Arts and Architecture offers a style and capacity upgrade to the classic Tri-Fold format. The addition of a curved pocket on the right side means lots of room for custom inserts, possibly a stitched booklet, a coordinating brochure, or other light materials.
Tri-Fold Pocket Mailers are great for direct mail, coupon/ticket delivery, custom brochures, invitations, multi-piece marketing packages, product advertisements, educational packets, conference brochures, and more. Design and print your own! Get a free production-perfect template and instant pricing HERE.
Square Folded Crosses are great for direct mail, marketing collateral, higher-ed and pharmaceutical promotion, greeting cards, invitations, specialty/novelty projects, and more. Design and print your own! Get a free production-perfect template and instant pricing HERE.
Circular Accordions are great for promotions, marketing collateral for events and trade shows, accordion brochures, holiday cards, special events, invitations, specialty/novelty projects, and more. Design and print your own! Get a free production-perfect template and instant pricing HERE.
This design from RJ Andrews for Visionary Press was a very special project designed to create a detailed, isotope-style map that serves as a cross-section through California. The Wrapped Stepped Double Parallel was the perfect choice for this project, because of the stepped sections that are on one side of the sheet, and then the huge, uninterrupted interior spread that gave him a long, vertical spread for his map design. If you like this stepped format, be sure to check out number 1 and number 12 in this list for alternative choices.
Wrapped Stepped Double Parallels are great for direct mail, promotion, marketing collateral, business and services brochures, brand promotions, city information and tour guides, progress and annual reports, and more. Design and print your own! Get a free production-perfect template and instant pricing HERE.
Coupon Mailers are great for direct mail, coupon and ticket delivery, self-promotion, marketing collateral and business advertising, customer appreciation, pre-event incentives, and more. Design and print your own! Get a free production-perfect template and instant pricing HERE.
This Circle Locked Gate design by Chris Gottardo was produced as a promotion for an Amrock, LLC business social even. The compact design really packs a punch with bright color, and creative use of the two half-circle tabs that lock together.
Circle Locked Gates are great for product advertisements and business promotions, corporate invitations, holiday cards, special events, invitations, specialty/novelty projects, open house invitations, and more. Design and print your own! Get a free production-perfect template and instant pricing HERE.
Going big can be a great choice when you want to make a statement. This 6-Panel Mega Brochure was designed by the team at Resource Furniture to promote their Botanicals line of furniture. The large scale of the brochure allowed for luxurious oversized images of the furniture, and the textures, themes and shapes that inspired the line.
6-Panel Mega Brochures are great for marketing and retail brochures, promotions, direct mail, posters, newsletters, maps and tourist information, attraction brochures, higher-ed, real estate layouts, and more. Design and print your own! Get a free production-perfect template and instant pricing HERE.
Sleeve Mailers are great for direct mail, business promotions, product announcements, higher-ed, special events, invitations, trade show handouts, and more. Design and print your own! Get a free production-perfect template and instant pricing HERE.
The Broadside Reveal Brochure is uniquely versatile, with an unexpected reveal on the outside, and a traditional 3-panel interior spread. This gorgeous promotional brochure designed by Daniel Lurvey for Nate Ryan Photography and Motion is covered in beautiful imagery that leverages the different views offered in the various steps of opening the brochure.
Broadside Reveal Brochures are great for marketing, product and services brochures, promotions, maps, newsletters, trade show event schedules, conference registration announcements, photography portfolios, special events, and more. Design and print your own! Get a free production-perfect template and instant pricing HERE. 152ee80cbc
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