Welcome to Created Four. We are a passionate creative agency that believes in limitless possibilities, turning ideas into reality, and staying dedicated to making things happen. We specialize in creating custom-branded merchandise, packaging, creative assets, and curated experiences with a storytelling approach that aligns with your brand's essence. Our goal is to bring your vision to life with a tailored, personalized approach unique to your brand.

Our mission is simple: to create products and visual elements that are impactful, thoughtful, and connect your customers, clients, and community to your vision.

Collaboration is at the heart of what we do. As a community-first agency, we proudly partner with a talented network of local and international artists, content creators, and trusted suppliers. From trend researchers and graphic designers to product developers, our team delivers diverse perspectives and expertise to every project.

Hello I'm

JESSICA SMART

ABOUT ME

A seasoned Business Development Executive and product and experiential enthusiast with extensive experience in the fashion and beauty industries across multiple categories. I wear many hats and am involved in every stage of the product and project lifecycle. I specialize in driving business growth through innovative ideas, custom merchandise and packaging, impactful programming and collections, visually appealing content, and tailored strategies and solutions. I work closely with clients to unlock potential and create captivating moments.

Storytelling through merchandise, visual content, and events is where I thrive. I love designing and building creative, strategic assets that are authentic, unique, purposeful, and results-driven.

Think of me as your business partner—ready to guide, strategize, and bring your ideas to life. From concept to delivery, I’ll handle every detail with care, supporting you at every stage of the process.

OUR SERVICES

Creative & Design

Creative & Art Direction
Trend Research Presentations
Product Ideation & Design
Packaging Design
Product Branding
Mockups
CAD Development
Custom Graphic Illustrations

Sourcing & Development

Promotional Merchandise
Event Merchandise & Curation
Private Label
Pricing Strategies
Cross Category Multi-Sku Curated Collections
Vendor Connections & Communication
Planogram, PDQ, Spinner Display Programs
Employee & Corporate Gifting
Influencer PR Packages & Mailers
Customer Loyalty Gifting

Production & Ops

QC Sample Approval Process
Drop-shipping
Warehousing
Event Management

THE FOUR STEP PROCESS

END-------------TO-------------END

Roadmap

CONSULTATION

We start with a deep dive into your brand vision, creative needs, and budget.

Through initial consultations, we explore your brand’s identity, values, and target audience. Our goal is to understand the scope of your project and develop a creative and strategic strategy that aligns with your brand’s vision.

CONCEPTUALIZATION

Develop and present cohesive, brand-aligned concepts.

Using trend and market research, mood boards, and preliminary designs, we present creative ideas tailored to your project goals. This includes detailed mockups and CADs that visualize potential and possibilities, allowing for feedback and refinement before finalizing the concept.

CREATION

Bring concepts to life through quality sourcing and production partnerships.

We coordinate with vendors to source materials, develop samples, and bring the project to life. Our established network of partners ensures high-quality and competitive pricing. We’ll oversee and manage the entire sampling phase to ensure products meet both aesthetic and quality standards.

COMPLETION

Finalize production and ensure seamless delivery.

With approved samples and proofs, we oversee the transition into full production, coordinating with vendors to ensure timelines are met. We help manage any final details to ensure products and materials are delivered on time and to your specifications.

SUPPLIERS

No matter your budget, we never compromise on quality. We ensure that quality control is maintained at every stage of the process, alongside industry-standard product testing. We partner with suppliers who share our mission, uphold our standards, and align with our ethical values. With connections both locally and internationally, we provide enhanced sourcing capabilities and partnership opportunities, including warehousing, full-scale fulfillment, and drop-shipping services.

Our suppliers are experts in their fields working with:

Hard Goods

Soft Goods

Cut & Sew

Knittng

Embroidery

along with advanced printing technologies.

We approach product creation with care, collaborating with partners who provide eco-friendly options and sustainable solutions.

CLIENTS

I’ve worked with leading North American retailers to create and deliver impactful, thoughtfully curated, story-driven merchandise, collections, and programs. Partnering closely with buyers and cross-functional teams, I have led initiatives across the entire product lifecycle—from creative and art direction to product development, merchandising, branding, and operations.

Target

Big Lots

Five Below

99 Cents

Walmart Canada

Loblaw

Hudson's Bay

Dollar Tree

At Created Four, we believe stories are what connect brands with their audiences. Our commitment to authenticity, community, and creativity sets us apart. Let us help you tell your story and create something beautiful and meaningful.

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