Freelance Copywriting Services Portfolio
Scroll down for a handful of freelance copywriting samples plus notes about project goal, audience, and results (when available). Want more? Email or call (805) 946-0548.
Client: Kaiser Permanente, Northern California
Founded in 1945, Kaiser Permanente is recognized as one of America's leading health care providers and not-for-profit health plans.
I love writing and editing articles, especially about topics that uplift people. This project collected the work of many contributors, so each article varied in terms of help needed. My contribution included interviewing, writing, rewriting, substantive editing, light editing, and proofreading. I thoroughly enjoy the process of bringing each person's story forward in its best possible light.
ON24 is the global leader in webinar-based marketing solutions that drive demand generation and customer engagement.
Samples: Case Studies
Case studies are the cornerstone to ON24’s sales enablement program. They also happen to be a lot of fun to write. My case studies retained a high adoption rate by the company's sales team and helped close business. These samples are some of my favorites:
Samples: White Papers
This white paper was a joint effort with ON24’s then-Regional Vice President of Sales and star presenter, Samantha McKenna. I adapted her outstanding video webinar to written form in a manner that read well and supported business goals while maintaining Samantha's voice and tone.
Client: TE Connectivity
TE Connectivity is a $14 billion, global technology company that designs and manufactures connectivity and sensor products.
Samples: Corporate Social Responsibility Reports
TE's annual corporate social responsibility (CSR) reports detail the company's nationally-recognized CSR program. These documents also directly contributed to the company winning a spot on the Dow Jones Sustainability Index.
On a personal note, I received one of my most cherished compliments for my work on these reports. When my client asked her company's CEO what he thought of that year's report, he replied, "I couldn't put it down! And when I was done, I gave it to my wife to read."
Wow. What writer doesn't love hearing that!
Michael Sturtz is a pretty amazing guy who has done more in one short lifetime than most people can imagine in three. I'm proud to work with him as writer on a number of exciting projects. Here are a few pieces I'm at liberty to share:
Additional Freelance Copywriting Samples Available on Request
"I’ve worked with Kim on a number of projects over the years, both professional and creative, and I am always impressed by her skill. She has a flair for creating nuanced copy with heart, and does particularly well with legacy and lifestyle brands that have an emotional, relatable brand voice. In every project, Kim’s copy is clear and entertaining, and she is always a joy to work with."
Carole Snitzer, Sr. Content Manger, ON24