If you are marketing your senior living website, you should have a content strategy in place, especially if your goal is to increase brand awareness, engagement rate, and build a good relationship with potential clients. Creating quality content can bring engagement to your website and the visitors will find it informative, which will only be beneficial for your senior living website. If you have a content strategy in place, your goal should be on creating quality and informative content, as the more people find your content informative, it will have a positive impact on your ranking. Here are some content strategies that you can follow for your Senior Living Marketing to bring in positive results.

Create Interactive Content: Just creating quality content and posting it will not do the trick, you should focus on creating interactive content so that the potential clients will interact with it. One way to create engaging content is by comparing your service offerings with similar service providers. Doing this will be advantageous if your services are considerably better than your competitor. Seniors or their family members looking for senior living facilities will usually compare the service offerings based on different factors and their needs. So, mention all your service offerings in your content.

Create Informative Content and Include Video Content in Your Strategy: If creating video content is not in your strategy, you should reconsider your strategy, as most people prefer consuming video content, especially your target audience. Yes, there is a good number who still value written content, but at the same time, there is also a good number of people who enjoy consuming video content. When you create content, whether it is written or video, make sure that it is informative so that the visitors can find what they are looking for. While creating video content will take more time, it will be worth the effort.

Consider Including Testimonials from Residents: When seniors or their family members are looking for senior living facilities, they want to know exactly what they are getting. And to help them understand what they can expect from your service, what’s better than including resident testimonials. It is also a great way to give voice to your residents, they can share their experiences from their point of view. Let your residents paint a picture of how their life looks like under your care. Your prospective clients will also appreciate it more and it can help them reassure that they are making the right decision.

Do Not Forget To Include A Call To Action: Make sure that you include a clear call to action after your content, you do not want the readers to just exit your page after they finish reading or watching your content. Provide a clear step as to what to do next if your goal is to fill up your senior living resident. Not adding a call to action as a part of your content marketing strategy will only bring in leads and no residents. So, this step is a must.

These content marketing strategies for your Senior Living SEO will help you improve your occupancy rate.