Content Media Management

The module, focuses on content and media management, one of the most important topics of digital marketing. Content is consisted of all the core elements thare critical for digital communications including text, audio-visual material, animation, database froms among to content management systems (CMS), that enable the digital marketer to deliver tactically, online projects.This module will build on previous digital marketing concepts delivered by the programme, by providing students with more in-depth knowledge of interactive media such as: mobile applications, mobile marketing (e.g. in-game advertising), conversational / viral advertising and popular content development strategies for social media such as Twitter, Facebook, YouTube, among others. The module will aim to enable students to gain an understanding of the processes and technical/ creative skills to deliver and manage content for these specialist areas of media to help achieve marketing goals.

The learning experience is intended to be flexible and student centred, aiming to deliver an interactive learning experience. Students will have the opportunity to develop, as part of the module assessments an on-line portfolio of competencies that will sharpen their practical skills. Students will also be encouraged to develop their critical skills and produce material consistent with both academic and current industry requirements.

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