Content marketing is a marketing strategy that involves developing and disseminating quality content in order to attract, acquire, and engage a specific audience and create profitable consumer action.
Social Media marketing is one kind of digital marketing that uses social media like instagram, facebook, twitter, pinterest to promote their product and services.. It can be done via paid social media ads or even by free promotion on various platforms.
The distinction between content marketing and social media marketing is that marketing specialists generate and disseminate good content, whereas marketing professionals promote their products or services using these networks.
To be successful, content marketing is a long-term strategy that must be carefully planned and implemented. It's all about using content to educate and entertain your target audience. Social media marketing, on the other hand, is a more short-term strategy that focuses on branding through social media platforms.
Although the two concepts are not completely contradictory, they do necessitate differing methods and skill sets. Marketing specialists, for example, must be able to develop intriguing content that stands out against the clutter of social network posts. Social media marketers, on the other hand, must understand how to manage their postings so that they not only get discovered but also encourage interaction with their audience.