In today's all-digital era, businesses are forced to find more creative ways to promote themselves, with graphic design being one of the most widely used methods. Graphic design is the process of creating visual compositions that communicate ideas and solve problems through typography, illustrations, colors, and shapes. With 94% of people stating that their first impression of a business is related to design according to Research Gate, it is no surprise that businesses are investing heavily in graphic design.
There are many different types of graphic design, each with its own unique functions and tasks for businesses. In this article by Boleh Dicoba Digital, listed are six types of graphic designs:
Visual Identity Graphic Design
This type of graphic design relates to creating a brand or brand identity which is essential for business. Later the designer must create a design such as a logo, typography, or image that matches the identity of a business.
Marketing Graphic Design
This type of graphic design relates to creating a brand or brand identity which is essential for business. Later the designer must create a design such as a logo, typography, or image that matches the identity of a business.
User Interface (UI) Design
User Interface (UI) design is the process of designing interfaces to be easy to use and provide a user-friendly experience. It's the UI designer's job to balance aesthetic appeal with technical functionality in an app or device.
Publication Design
In this type of graphic design, designers focus on managing visual media that are often mass-produced, such as books, magazines, newspapers and others, both in print and digital form. Later, the graphic designer of the publication will be tasked with creating a more memorable visual experience for readers.
Motion Graphic Design
Motion graphic design simply focuses on visual media animation. It includes audio, typography, video and various other effects used in online media. Now motion can be found on all digital platforms even though it is considered a new type of graphic design.
Environmental Graphic Design
This type of graphic design is a design that is often found in public spaces where the visual form is intended to make the room more attractive, informative or navigable. This type of design includes wall murals, transportation navigation, event spaces, and many more.
Graphic design is crucial for businesses to communicate effectively and solve problems through visual compositions. For instance, infographics are more memorable and widely shared on social media than text-only content. Graphic design elements also affect consumer behavior, with color influencing 85% of purchasing decisions and high-quality photos being rated significant by 67% of online shoppers. It's clear that graphic design is essential for creative business promotion and effective messaging.
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