2023 DIGITAL MARKETING TRENDS

Digital marketing is a marketing strategy that uses digital and the internet as a media for promotion. Digital marketing is used to attract potential customers quickly. The future opportunities for digital marketing for businesspeople are improved by the ease of access to the internet and the rapidly evolving technology. There were many marketing developments in 2022 that led to a new trend in digital marketing. The trends of digital marketing in 2022 could be a reference for businesses in 2023. The trend of digital marketing 2022 includes:

1. Marketing Video

Marketing video became one of the most popular ideas in 2022. It makes sense that TikTok's popularity as a video-based software would be used by business people to advertise their goods. Even now, other social media are beginning to imitate TikTok by introducing features for short videos, like Instagram Reels or YouTube Shorts.

2. Live Streaming Shopping

It is undeniable that many individuals today prefer to purchase online. Online shopping is thought to save time, yet it is typical for customers to be dissatisfied with their purchases since they don't live up to their expectations. Due to the fact that consumers are better informed about the specifics of the product they wish to purchase, this internet live stream shopping marketing strategy offers a solution to the problem.

3. Chatbots

Artificial intelligence (AI) was used to build chatbots, which are virtual robot devices. In digital marketing, chatbots have the purpose of enhancing audience service. Due to their reputation for providing 24 hour customer service, chatbots are also quite popular in 2022.

4. Artificial Intelligence (AI)

Artificial Intelligence (AI) is the technology that is most frequently discussed and applied in digital marketing strategies. Even many corporate people claim that the most important component of their strategy is AI. Many AI tools are now freely accessible, including HubSpot, Google Cloud AI, Acquisio Turing, and many others.

5. Voice & Visual Search

Voice & visual search is a digital marketing trend for 2022. It is a search method on a search engine that uses sound or visuals is called voice & visual search. Currently, a lot of people favor using Google Assistant or Google Lens to conduct audio and visual searches.

Entering 2023, many businesses have already prepared digital marketing strategies but it could be maximized if businesses could combine the strategy with 2022 trends in order to find better results.

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Reference:

https://bolehdicoba.com/tren-digital-marketing-2023/

https://www.jurnal.id/id/blog/mengenal-digital-marketing-konsep-dan-penerapannya/