8:30 - 9:00 a.m. Registration -- Lobby

9:00 - 9:30 a.m. Welcome with Michael Ettelmeyer and Kim Keelor

9:30 - 10:45 a.m. General Session -- Auditorium

Jillian Benfield; former journalist, mother of three and lifestyle blogger

11:00 - 11:45 a.m. Breakout Sessions

Session 1: Room 171

Social Media By the Numbers; Zach Cox and Olivia Hyatt, Buonasera Media

The world of social media is dynamic and constantly changing. Changes happen every day across social media platforms while new features, algorithms, ads, and design best practices are consistently introduced changing the landscape for marketers. When it comes to social media, it’s crucial to filter out the noise and focus on the overall goals of your marketing strategy. The Buonasera Media team will introduce you to the basics of social media analytics and how you can evaluate and use them to the advantage of your business

Session 2: Room 177

How to create a winning national award; Megan Bagwell, Michelin North America

Michelin North America’s signature corporate social responsibility program was named “Best in Show” by PRSA at the 2018 Silver Anvils and named to the Cannes shortlist for public relations in the automotive category. Applying a rigorous practice of earned media metrics, the team that leads this program has been able to not only measure the value of PR but also the life-saving behavior changes of teens across the country.

12:00 - 1:00 p.m. Lunch -- Lobby

1:15 - 2:00 p.m. Breakout sessions

Session 1: Room 171

How Marketing and Public Relations Work Together as Truth Seekers and Tellers of Truth!

Stacy Keelor, Senior Advisor at Lee Hecht Harrison and Former 25 Year PepsiCo Executive

Establishing trust and upholding truth are more critical to effective public relations and marketing communications than ever before. Technology driven “information overload” makes it more and more challenging to have trust and the truth break through internal complexity and external clutter. Stacy will provide ideas to step up your leadership influence as a communications professional to help your consumers, clients, brands and companies get to the truth faster to solve problems and go after opportunities sooner.

Session 2: Room 177

Setting Your Organization Apart in a Crowded Giving Space. Kendra Mallett-Brunson, Palmetto Place Children’s Shelter; Megan Plott, Historic Columbia; Cherise Arrendale, CCCF

The 2019 Midlands Gives was the most successful in Central Carolina Community Foundation history with more than $2.3 million going to area nonprofit organizations. There were 411 groups that will share some part of that money. So how can organizations create more attention for themselves and stand out during these one day giving blitzes? Join three fundraising and communication professionals for ways to glow in the business of giving.

2:00 - 3:00 p.m. Breakout sessions

Session 1: Room 171

Diverse and inclusive messaging; Dr. Cynthia Walters, Prisma Health - Midlands

Session 2: Room 177

Student Best Practices; What I wish I'd known! Jordan Cutler, SCPRT; Nicole McAlister, Infinity Marketing and Lee Goble, Central Carolina Community Foundation

What to know once you graduate? Learn from the latest group of young professionals as they share their Best Practices on starting out in the workforce after graduation.

3:00 - 3:15 p.m. Break

3:15 -4:15 p.m. Breakout Sessions

Session 1: Room 171

Driving Your Digital DNA; Brandi Boatner, Brand Communications Manager, IBM Corporate Communications

PR and marketing professionals are constantly on the hunt for ways to make faster and more informed decisions that drive results and reach goals. Technology and data can power decision-making by giving practitioners the most in-depth and comprehensive look at how to solve their problems. With improved understanding of digital DNA, PR professionals can create fine-tuned, strong and direct messages for their audience knowing what their consumers want. This session will address how communications campaigns can be optimized specifically to an individual consumer or audience in real-time, producing higher results due to relevant messaging.

Session 2: Room 177

Employee Ambassadors: How to engage and utilize employees to be your best brand ambassadors. Lisa Campbell, Manager, Workforce Planning and Recruitment Outreach, Dominion Energy

4:30 p.m. Closing/Drawing/Thank You! -- Auditorium

5:00 p.m. Happy Hour Social! Steel Hands Brewery, 2350 Foreman Street, Cayce