Why Change the Currency in Facebook Ad Account?
There are several reasons why you may want to change the currency in your Facebook ad account, such as:
You want to use the same currency as your target market or your business operations.
You want to avoid currency fluctuations and conversion fees that may affect your budget and results.
You want to simplify your accounting and reporting processes by using one currency across all platforms.
Changing the currency can help you achieve these goals and optimize your Facebook ad campaigns. However, there are also some drawbacks that you need to consider before making the change.
What are the Limitations of Changing the Currency in Facebook Ad Account?
Changing the currency in your Facebook ad account is not a straightforward process. There are some limitations and restrictions that you need to be aware of, such as:
You can only change the currency once every 60 days if you don't have a current balance. If you have a balance, you need to pay it off before you can change the currency.
You need to be an admin of the ad account to change the currency. You cannot delegate this task to other users or roles.
The payment methods available to you depend on the currency you choose. Some payment methods may not be supported for certain currencies or countries.
For some countries (like Brazil, India, and Poland), your ad account's business country and currency must match. If you select a different country or currency when you create your ad account, you won't be able to change it later.
If you are using monthly invoicing to pay for your ads, you cannot change your currency once your ad account has been created. You need to contact Facebook support to request a change.
When you change the currency, you create a new ad account with a new ID. Your old ad account is closed and all ads created with it stop running. Any ads you had running on the old ad account are billed in the old currency.
You lose access to your historical data and reports from your old ad account. You need to export them before you change the currency if you want to keep them for future reference.
As you can see, changing the currency in your Facebook ad account is not a simple or reversible action. You need to weigh the pros and cons carefully before making the decision.
How to Change the Currency in Facebook Ad Account?
If you have decided that changing the currency in your Facebook ad account is worth it, here are the steps that you need to follow:
Log in to [Facebook Business Suite] as an admin.
Click on the business settings icon (top left).
Under "Advertise", click on the "Ad account settings" option.
Under the field Currency, click the link Change Currency.
Select a new preferred currency and time zone, and then click Create New Account.
Congratulations! You have successfully changed the currency in your Facebook ad account. You can now start creating new ads with your new currency and time zone.
What are Some Alternatives to Changing the Currency in Facebook Ad Account?
If you cannot or do not want to change the currency in your Facebook ad account, there are some alternatives that you can try, such as:
Using a third-party tool or service that can convert your currency and provide reports in your preferred currency. For example, [Supermetrics] is a popular tool that can connect your Facebook ad account to Google Sheets, Google Data Studio, or Excel, and allow you to choose your currency and time zone for reporting.
Using a different ad account for each currency that you want to use. You can create multiple ad accounts under one business manager account, and assign different currencies and time zones to each one. However, this may complicate your management and reporting processes, as you need to switch between different ad accounts and aggregate your data manually.
Using a different platform or channel that supports your preferred currency. For example, if you want to advertise on Instagram, you can use the Instagram app or website to create ads and choose your currency, instead of using the Facebook ad account.
These alternatives may not be ideal, but they can help you overcome some of the challenges of using a different currency than your Facebook ad account.
Conclusion
Changing the currency in your Facebook ad account can have some benefits and drawbacks for your advertising campaigns. You need to consider the pros and cons carefully before making the change, as it is not a simple or reversible process. If you decide to change the currency, you need to follow the steps outlined in this article. If you cannot or do not want to change the currency, you can try some of the alternatives suggested in this article.
We hope this article has helped you understand how to change the currency in your Facebook ad account and what are the implications of doing so. If you have any questions or feedback, please let us know in the comments below.
a104e7fe7e