6Dec2018 Strategic Messaging
Strategic Messaging Guidelines*
Name Problem w/ Agents
(Problem Is Person Caused & Needs A Person Fix.)
Begin Aspirational, Name Problem w/ Agents, Present Solutions
Create Something Good, Not Just Ameliorate Harms
(Don’t Repeat The Opposition’s Story; No Negation)
Inspire Through Outcome, Not Process
(There Has To Be A Dream. Don’t Dwell On Policy.)
Engage Base, Persuade Middle & Distance Opposition
How Might You Disseminate This Message?
*based on lecture by Anat Shenker-Osorio at ResistanceSchool.com
Here's the list of positive outcomes that we generated together. Below are the positive outcomes that groups chose to focus on for strategic messaging.
Equal Opportunity For All, Livable Earth, Fair Elections, Health Care For All, A Caring Culture, Fair Taxation, Affordable Housing, Second Chances, Servant Leadership, Supporting Civil Encampments, Quality Education For All, A World Safe From Nuclear Weapons, Preserve Ecosystems, Civil Society, Citizen Engagement.