Coca Cola Polar Bear

Mr. Stewart enlisted the help of animation company Rhythm & Hues to animate the ads. Using "space-age" computers and state-of-the-art graphic programs, each ad took some 12 weeks to produce from beginning to end. A lengthy, complex process is required to bring the furry, always thirsty Arctic creatures to life. As with all television commercials, the undertaking began with storyboards. With each commercial encompassing only 30 seconds, the animation mirrors scenes taken from previously created storyboards illustrated by Eugene Yelchin, working with Mr. Stewart and CAA. In this way, each second of the action is accounted for. Once the storyboards were completed, Mr. Stewart and Rhythm & Hues created pencil sketches of the polar bears, defining how the bears would appear in each scene. The sketches then were refined to add detail and background.

Next, Mr. Stewart and the animators studied films and photos of actual polar bears to get a better idea of how bears move their heads, bodies and limbs, so they could incorporate these movements into the commercials.

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There have been many polar bear television spots since the 1993 debut, including two commercials for the 1994 Olympic Games in which the bear slid down a luge and soared off a ski jump. Bear cubs also were introduced in a holiday ad in which the bear family selects its Christmas tree.

The Coca-Cola polar bears are fictional polar bears used as mascots by the Coca-Cola Company. The animated characters have been a popular element in Coca-Cola advertising since 1993, and the company sells merchandise such as tumblers and plush bears.

The Coca-Cola Company first used a polar bear in a 1922 French advertisement depicting a bear squirting Coca-Cola into the mouth of a thirsty anthropomorphized sun. However, the use of the characters was sporadic until 1993. That year, the Coca-Cola polar bears appeared in an animated film called Northern Lights where they gathered to drink Coca-Cola and watch the Aurora Borealis, which was successful with consumers.[1][2] The use of polar bears in the 1993 ad campaign was, according to creator Ken Stewart, inspired by his labrador retriever dog which resembled a polar bear.[3] The polar bear has since become "one of the most popular symbols of Coca-Cola."[4] Following the success of Northern Lights, the Coca-Cola Company has produced many more commercials and films with anthropomorphic polar bears, as well as products such as tumblers and plush bears.[1]

In 1995, the Coca-Cola Company won an injunction against the Polar Corporation, a family-run soft-drink company, for running an advertisement in which a polar bear threw away a can of Coca-Cola. The court ruled that the Polar Corporation could continue to use the polar bear character, but that it could not show it throwing away Coca-Cola.[5]

In 2011, the Coca-Cola Company pledged to donate two-million U.S. dollars to the World Wildlife Fund to protect polar bears, but has been criticised for giving such a relatively small amount of money compared to their advertising budget and profits.[1]

In 2011, the company changed its drink cans from red to white with images of polar bears for the Holiday season, but consumers protested the change. The Coca-Cola Company reverted the change after one month.[7]

Celebrate your favorite beverage with iconic Coca-Cola graphics: Do you remember when you first saw the Coke polar bears? Their first TV appearance was a holiday-themed ad in 1993, but they have actually been used in print ads since 1922. These cuddly bears have been featured annually since their TV debut and even scored their own Super Bowl spot! With its eye-catching artwork, vibrant red finish, and sleek chrome handle, this piece is a must-have for fans and collectors. Efficient, reliable thermoelectric cooling and warming technology makes this 4L (4.2 qt) mini fridge/warmer the perfect desktop accessory for your home, office, or dorm room. It is AC and DC capable and comes with both cords so you can plug it into any standard household outlet or use it in your car, boat or RV.

As part of a larger commitment to climate protection, TheCoca-Cola Company today launched a new website,www.polarbears.thecoca-colacompany.com, to help raise public awarenessabout the plight of the polar bear. Through the new digital portal andNorth America Coca-Cola stores, consumers can directly support polarbear conservation projects undertaken by World Wildlife Fund (WWF).The Company has also established a conservation seed fund called theCoca-Cola Polar Bear Support Fund, which will support new and existingprojects by WWF.

"The polar bear has been an icon of Coca-Cola holiday marketingfor nearly a century," said Jeff Seabright, vice president,Environment and Water Resources. "As its habitat declines withaccelerating polar ice melt, the polar bear is now also a symbol ofclimate change. With this effort we hope to help WWF protect an animalthat means so much to our Company and our consumers around the world."

"WWF is grateful for the support provided by The Coca-Cola Companyto advance polar bear conservation," said John Donoghue, senior vicepresident of World Wildlife Fund. "Since the impacts of climate changeare most immediately felt throughout the Arctic where polar bearsreside, it is imperative that we act quickly to increase scientificunderstanding of these impacts and take action to reduce threats topolar bear populations and their habitat."

Polar bear microsite The Coca-Cola Company has launchedwww.polarbears.thecoca-colacompany.com to raise awareness about theplight of the polar bear. In addition to basic information about polarbear populations and habitat, the site includes external links to WWFthat allow users to donate directly to WWF or to symbolically adopt apolar bear. The launch of www.polarbears.thecoca-colacompany.com,along with the availability of polar bear e-cards, has been timed toencourage people to remember and support polar bears during theholiday season.

Coca-Cola retail store opportunities Until December 31, consumersalso will have the opportunity to support WWF's polar bearconservation efforts at all four North America Coca-Cola retailstores. Shoppers will be able to add $1, $3 or $5 to their purchase atcheckout for donation to WWF. In addition, for every plush bear soldat Coca-Cola retail stores, The Coca-Cola Company will contribute $1to WWF for polar bear conservation.

WWF's polar bear conservation initiatives Between 20,000-25,000polar bears survive in the wild. Because of global warming and thedisappearance of sea ice, the World Conservation Union (IUCN) in 2006upgraded the polar bear from the classification of "Lower Risk" (i.e.,Least Concern) to "Vulnerable" on the IUCN Red List of ThreatenedSpecies. Additionally, the US Fish and Wildlife Service has proposeddesignating the polar bear as "endangered" under the EndangeredSpecies Act; a decision is pending in January of 2008. Withoutscientifically informed and effective conservation solutions, thelong-term survival of the polar bear in the wild is in jeopardy.

WWF is dedicated to ensuring that polar bear populations acrossthe Arctic are more resilient to climate change and have a betterchance of adapting to and surviving a warming Arctic. The WWF strategyfocuses on reducing direct threats to polar bears, their habitat andtheir prey; engaging scientists, communities and other partners inconservation of the species and coastal and marine habitats; promotingand supporting field research; and communicating globally about thethreats to the species. The Coca-Cola Polar Bear Support Fund willsupport expansion of these efforts in the Bering and Chukchi Searegion of Alaska and Russia, as well as the Canadian Arctic.

Celebrate your favorite beverage with iconic Coca-Cola graphics

Do you remember when you first saw the Coke polar bears? Their first TV appearance was a holiday-themed ad in 1993, but they have actually been used in print ads since 1922. These cuddly bears have been featured annually since their TV debut and even scored their own Super Bowl spot! With its eye-catching artwork, vibrant red finish, and sleek chrome handle, this piece is a must-have for fans and collectors. Efficient, reliable thermoelectric cooling and warming technology makes this 4L (4.2 qt) mini fridge/warmer the perfect desktop accessory for your home, office, or dorm room. It is AC and DC capable and comes with both cords so you can plug it into any standard household outlet or use it in your car, boat or RV.

Tips for Best Use

- For quickest cooling, pre-chill items before placing in mini-fridge

- Provide at least 3 inches clearance behind the fridge and ensure fan is not blocked for most effective operation

- Minimize opening and closing and ensure door is closed properly

- Lowest possible temperature depends on the surrounding temperature

- To avoid draining your vehicle's battery when using 12V mode, only run cooler when the engine is on

Polar Corporation ("Polar"), a manufacturer of carbonated sodas distributed in the Northeast, has filed a complaint seeking a declaratory judgment against The Coca-Cola Co. ("Coca-Cola"). Polar requests a court order declaring that it is entitled to broadcast a certain television commercial which depicts an animated polar bear throwing a can of Coca-Cola classic ("Coke") into a trash barrel labeled "Keep the Arctic Pure" and then drinking, with satisfaction, a can of Polar seltzer. The defendant, Coca-Cola, has filed a motion for a temporary restraining order (treated here as a motion for a preliminary injunction) to enjoin Polar from broadcasting the commercial and otherwise infringing or diluting Coca-Cola trademarks, including the so-called "Coca-Cola Polar Bears."

The thirty-second, television commercial at issue in this case features a computer-generated polar bear that examines a Coke can, makes an unhappy sound and flips the can over his shoulder into a trash bin. A sign over the bin reads "Keep the Arctic Pure." The polar bear then reaches down into the freezing, Arctic water and pulls out a can of Polar Seltzer. He (or she) then drinks the Polar soda and smiles contentedly. ff782bc1db