# 📋 Privacy Policy
**Last updated:** April 4, 2026
**Version:** 1.1
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## 1. GENERAL INFORMATION
### Data controller
**Closiva AI**
**Email:** helpclosiva@gmail.com
This Privacy Policy describes how personal data collected through the **Al Kıyafet Değiştirme** mobile application, developed by Closiva AI, is processed. This policy is prepared with the aim of aligning with the KVKK (Turkey) and the GDPR (European Union). The app is distributed on Google Play and displays ads using **Google AdMob**.
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## 2. DATA WE COLLECT
When you use the app, we collect or process the following types of information:
### Personal information
- Email address (for account creation and sign-in)
- Name (for profile information)
- Profile photo (optional)
### Account information
- User ID (unique user identifier)
- Account creation date and last sign-in date
- Authentication provider (Email, Google, or Facebook)
### Usage data
- App usage statistics
- Error and crash reports
- Device information (model, operating system, app version)
### Advertising and identifiers (Google AdMob)
For serving and measuring ads, Google and affiliated advertising technology providers may process data such as:
- **Advertising ID (GAID)** and similar device identifiers
- **IP address** (approximate location may be inferred)
- Ad impressions, clicks, and interaction data
- Rewarded ads: technical events related to watching an ad and earning a reward (the reward may be linked to in-app credits)
Some of this data is processed in **Google’s infrastructure**, not directly on our own servers. See the “Advertising and Google AdMob” section below for details.
### Content
- Photos you upload (user and clothing photos)
- AI processing outputs (generated virtual try-on images)
- Saved outfit combinations
### Financial information
- Credit balance
- Purchase history (processed through Google Play)
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## 3. PURPOSES OF PROCESSING
We use the collected data for the following purposes:
- **Providing the service:** Account management, AI virtual try-on features
- **Advertising and monetization:** Showing in-app ads; optional **rewarded ads** to earn credits
- **Improving the app:** Bug fixes, performance optimization
- **Security:** Fraud prevention, account security
- **Legal obligations:** Compliance with legal requirements
- **Communication:** Important notices, support requests
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## 4. SHARING OF DATA
### Firebase (Google)
- **Account management:** Firebase Authentication
- **Data storage:** Cloud Firestore (database)
- **File storage:** Firebase Storage (photos)
- **Analytics:** Firebase Analytics (usage statistics)
- **Error reporting:** Firebase Crashlytics (error logs)
**Firebase Privacy Policy:** https://firebase.google.com/support/privacy
### Advertising and Google AdMob
The app serves ads using **Google AdMob** (Google LLC). AdMob may process data to deliver ads, personalize ads (where legally permitted and consented to), prevent fraud, and measure ad performance. Data may be shared with Google’s **advertising partners and technology providers** in accordance with applicable policies.
- **Rewarded ads:** If you choose to watch an ad, technical signals needed to grant the reward (e.g. in-app credits) may be processed through Google’s and our systems.
**Google Privacy Policy:** https://policies.google.com/privacy
**Google’s information on ads and identifiers:** https://policies.google.com/technologies/ads
**Important — sale and advertising:** We do **not sell** your email address, photos you upload, or your account content to third parties. However, under **advertising services**, Google and approved advertising partners may process and share information such as advertising ID, IP address, device data, and interaction data for **ad delivery and measurement**. Such processing may require consent or another legal basis depending on the laws in your region.
### Replicate API
- **AI processing:** Photo processing for virtual try-on
- **Data retention:** Photos are processed temporarily and automatically deleted
**Replicate Privacy Policy:** https://replicate.com/privacy
### Google Play
- **Payments:** Credit purchases
- **Note:** Payment card details are processed by Google Play; the app does not collect them
**Google Privacy Policy:** https://policies.google.com/privacy
### Google Sign-In and Facebook Login
- Account information (email, name, profile photo) — with your permission
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## 5. PERSONALIZED ADS AND YOUR CHOICES
Personalized ads may be used to show ads more relevant to your interests. In the **European Economic Area (EEA), United Kingdom**, and similar regions, **consent** for personalized ads may be requested in line with applicable law, or advertising partners may fulfill their own obligations.
You can limit your ad experience as follows:
- **Android:** Settings → Google → Ads → Reset advertising ID or turn off ad personalization (menu names may vary by device and Android version)
- **Google Ads Settings:** https://adssettings.google.com
A **Google User Messaging Platform (UMP)** or similar consent flow may be added in a future app update; in that case, up-to-date information will appear in the app and in this policy.
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## 6. RETENTION PERIODS
- **Active accounts:** Retained while the account is active
- **Deleted accounts:** Permanently deleted within 30 days
- **Financial records:** Retained for 10 years where required by law
- **Analytics data:** 14 months (Firebase Analytics default)
- **Error logs:** 90 days
- **Advertising-related data:** Subject to Google’s retention periods; see Google’s Privacy Policy for details
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## 7. DATA SECURITY
We protect your data using measures including:
- **Encrypted communication:** Data is transmitted over HTTPS
- **Secure storage:** Firebase’s secure infrastructure
- **Access controls:** Only authorized personnel may access personal data
- **Security breach notification:** Where required by law, notifications will be made within applicable timeframes
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## 8. YOUR RIGHTS
Depending on the KVKK, GDPR, and other applicable laws, you may have the following rights:
### Right of access
- You may request access to your data
- **How:** App → Settings → Account Management → Download My Data
### Right to rectification
- You may correct inaccurate information
- **How:** App → Profile → Edit Profile
### Right to erasure
- You may delete your account and data held by the app
- **How:** App → Settings → Account Management → Delete Account
**Note:** Some data held by Google for ad measurement is processed separately from your in-app account; you may use Google’s privacy tools and your device ad settings for that data.
### Right to object
- You may object to certain processing
- **How:** helpclosiva@gmail.com
### Right to data portability (GDPR)
- You may download your data in a structured format
- **How:** App → Settings → Account Management → Download My Data
**To exercise your rights:** helpclosiva@gmail.com
**Response time:** We aim to respond within 30 days.
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## 9. CHILDREN’S PRIVACY
The app is not directed at children under 13. We do not knowingly collect data from users under 13. Google’s policies may impose additional restrictions on ads and data processing directed at children. If we become aware of an under-13 user, we will delete the account and associated data promptly.
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## 10. INTERNATIONAL TRANSFERS
Your data may be processed on servers operated by Firebase/Google, AdMob, and the Replicate API. These servers may be located outside Turkey (e.g. in the USA or Europe). Transfers may rely on appropriate safeguards under the KVKK and GDPR (e.g. standard contractual clauses, adequacy decisions).
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## 11. COOKIES, TRACKING TECHNOLOGIES, AND ADVERTISING ID
The app does not use traditional web browser cookies. However:
- **Firebase Analytics** and **Crashlytics** may use device identifiers
- **Google AdMob** may deliver and measure ads using the advertising ID and related technologies
This data is used for usage statistics, error reporting, and advertising.
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## 12. CHANGES TO THIS POLICY
We may notify you of material changes via in-app notice or email. Continued use of the app after changes means you accept the updated policy.
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## 13. CONTACT
For questions, complaints, or to exercise your rights, contact us at:
**Closiva AI**
**Email:** helpclosiva@gmail.com
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## 14. LEGAL FRAMEWORK
This Privacy Policy is intended to align with:
- **KVKK (Law No. 6698)** — Turkey
- **GDPR (EU 2016/679)** — European Union
- **COPPA (15 U.S.C. §§ 6501–6506)** — United States (the app does not target children under 13)
**Google Play Developer Program Policies** and **AdMob policies** also apply to distribution on Google Play.
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## 15. EFFECTIVENESS AND ACCEPTANCE
The policy first took effect on January 27, 2025. Version **1.1**, including the AdMob integration and related updates, is effective as of **April 4, 2026**. By using the app and creating an account, you acknowledge this Privacy Policy.
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**Last updated:** April 4, 2026
**Version:** 1.1
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*This Privacy Policy explains how we protect and process personal data collected when you use the app. Please contact us if you have questions.*