Social Issues in Business
- social issue:
2. When companies include social issues in their advertising, are they effectively addressing the issue? Include supporting details.
3. What is a company’s intention when they are including a social issue in their advertising?
4. Should companies include social issues in marketing their products (is it appropriate)? Where have you seen this done?
5. What are the risks for a company when addressing social issues in their advertising?
6. Come up with a list of issues that should be a part of marketing and which should not be?
Social Issues That Should be Part of Advertising:
Social Issues That Should NOT be part of advertising: