Social Activism

Coca-Cola, 1971 - 'Hilltop' - 'I'd like to buy the world a Coke'.mp4

Social Issues in Business

1. Define:

- social issue:

2. When companies include social issues in their advertising, are they effectively addressing the issue? Include supporting details.

3. What is a company’s intention when they are including a social issue in their advertising?

4. Should companies include social issues in marketing their products (is it appropriate)? Where have you seen this done?

5. What are the risks for a company when addressing social issues in their advertising?

6. Come up with a list of issues that should be a part of marketing and which should not be?

Social Issues That Should be Part of Advertising:

Social Issues That Should NOT be part of advertising: