Playtime Co.
In the 1930s, Elliot Ludwig founded Playtime Co., a toy factory with a mission for bringing joy to children nationwide through their toys. While Playtime had been making toys for over two decades by this point, it wasn't until the 1950s when Playtime Co. was put on the map with the release of Poppy Playtime, a doll that you could talk to and she could answer back. While talking dolls had been around by this point, Poppy was the first doll with the ability to listen. The success of Poppy Playtime skyrocketed Playtime Co. into success and over the next 4 decades, Playtime aimed to be ahead of their competitors by making innovative toys.
Sometime during the 1960s, Ludwig faced a close family death. In the public eye, Ludwig was still somehow able to remain just as dedicated as he was to bringing joy to kids worldwide. Behind closed door, however, Playtime Co. began conduction secret experiments into to bring test subjects back to life using the power of poppy flowers. While they initially experimented on animals, they eventually moved on to human subjects.
In 1976, Ludwig founded Playcare, Playtime's on-site orphanage. Shortly afterwards, he founded an adoption initiative that was mysteriously discontinued a few decades later. While Ludwig had genuine intentions when he first opened Playcare, this orphanage would be the primary source of human test subjects for Playtime's scientists when the Bigger Bodies Initiative was approved.
In 1990, Playtime Co. was struggling. Dr. Harley Sawyer, a former member of Ludwig's Young Geniuses Program who was hired at Playtime Co. shortly after Ludwig's death, proposed a solution: Creating giant living toys can could work at the factory in order to cut costs. The Playtime execs, desperate to solve their money problem, approved of the Bigger Bodies Initiative. On August 8, 1995, The Hour of Joy happens and all of the Bigger Bodies rebel against the scientists and employees of Playtime Co., causing the factory to be closed down.
List of Toys Created by Playtime Co.
Below are a list of the toys created by Playtime and the date they were released. Any toy with an asterisk(*) next to the name are not toys seen in canon.
Poppy Playtime: Released in 1950 and was the toy that put Playtime Co. on the map. While talking dolls have been around for ages, Poppy was the first doll who you could talk to and she would talk back. The technologies of how it was achieved is still a closely guarded secret.
Doey Dough/Doey the Doughman: While the molding clay was released during the 1950s, Doey the Doughman wasn't created as Doey Dough's mascot until the 1980s. Doey Dough was the next commercial hit following Poppy Playtime herself.
Bron: Released in 1961.
Boxy Boo: Released in 1966. Unlike most jack-in-the-boxes, Boxy's arms and legs also sprang out alongside his head. While Boxy was eventually discontinued, there were plans to rework him in the 90s. And Boxy Boo did come back...as the first successful Bigger Body of the Bigger Bodies Initiative.
Yarnaby: Released in the 1970s as part of a wildlife conservation campaign but was re-released in 1990 due to Yarnaby's popularity.
Petite Pooch: A toyline of dog toys that has a limited release in 1971 but was pulled shortly after due to low sales.
Buonzo Bunny: Released in 1972. Bunzo had the ability to remember up to 8 birthdays and crashes his symbols together when excited.
Flopsy Rabbit(*): Released in 1973 following the success of Bunzo Bunny. Flopsy Rabbit was introduced as Bunzo's clumsy younger sister. While Flopsy was initially successful, the release of Huggy Wuggy led to Flopsy losing her said popularity. In 1986, Flopsy was finally discontinued after 4 years of rapidly decreasing sales and interest.
Candy Cat: Released in 1979. Worried about their mascots being old fashioned, Candy Cat was launched as a more free spirited character in order to keep up with the decade. As the name suggests, Candy Cat was a toy that kids could feed by dispensing candy into the hatch on her back and candy would roll down her tounge when her tail was pulled.
Pianosarus' Band: Pianosarus and his band were released during the early 80s.
Cat Bee & P.J. Pugapillar: Both toys were released in the 80s as part of the Swap-imals toy line.
Huggy Wuggy & Kissy Missy: Huggy Wuggy was released in 1984 and became Playtime's most popular toy to date. Kissy Missy shortly followed after due to Huggy Wuggy's popularity. In additions, mini versions of Huggy were released shortly after for lower class families. All Wuggies come with velcro pads on their paws, allowing them to hug you forever.
The Playful Ponies(*): A toyline of pony toys that was released in 1987. Six ponies were released in the initial run of the line: Aurora, Celeste, Estella, Luna, Nova, and Venus.
Storytime Bear(*): Released in 1985. Fitted with a casette player on her tummy, Storytime Bear could play any cassette tape you put in. Parents could also buy books featuring Playtime's characters that come with their own casette for Storytime to play.
The Smiling Critters: A toy line of smiling plush animals that could emit their own unique scents was released in the summer of 1989 where they were promoted by a saturday cartoon. However, in between parents concerns of how unsettling CatNap was in the cartoon and a mistake in production that led to children all over America suffering from intense nightmares, CatNap was ultimately pulled from the market but the damaged was done. Although, Playtime will tell you otherwise.
The Playtime Dolls(*): The Playtime dolls are a line of dolls like Poppy. Due to how personal Poppy was to Ludwig, he didn't like the idea of making Poppy a toy line and rejected the initial idea when it was proposed shortly after Poppy's initial success. Following his death however, the doll line was approved and released in 1990 in line with the anniversary of Poppy's release. There were 5 other Poppy dolls, each with a different flower scent: Daisy Playtime, Jasmine Playtime, Lilac Playtime, Rose Playtime, and Lily Playtime.
The Nightmare Critters: A sequel toy line of the Smiling Critters that were released in October of 1990 in an attempt to salvage the Smiling Crtiters fiasco
Wrongside Outimals: Began production in 1991 in order to create a new toy line of stuffed animals to make up for the losses of the Smiling Critters fiasco. While each outimal looks like a small ball at first, unzipping the zipper in the middle would allow kids to open up the ball to reveal the outimal inside. When the Outimals were introduced to a group of parents, they expressed concerns of the toys being too inappropriate for kids, calling them "satanic" or "very Jeffrey Dahmer". As such, the Wrongside Outimals were ultimately rejected.
Mommy Long Legs: While the toy had released in 1991, the Bigger Bodies version was already in existence. After the bigger body Mommy Long Legs proved to be a success for the Playcare orphans playing at the Game Station (excluding kids who were afraid of spiders and/or the color pink), Playtime began production on a toy version of Mommy Long Legs using their patened elastic plastic to make Mommy's arms and legs super stretchy.
Long Legs Family: Daddy Long Legs and Baby Long Legs were both released in 1992 following Mommy Long Legs' success. While it was initially planned for Baby Long Legs' arms and legs to grow as they were fed, Playtime ultimately couldn't go through with this because it was unworkable and it would've been weird.
Lily Lovebraids: Released sometime in 1992 following the launch of the Long Legs family. Lily Lovebraids featured hair that could grow, allowing little girls to style her hair however they pleased.
Boogie Bot: Released in 1993 and the last Playtime toy to be made prior to the Hour of Joy. As his name would suggest, Boogie Bot was a little robot who loved to dance but was also able to clean when it was needed.