Chun-Jie Cai's Data Science Blog

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Case Study 1: How could Speedybike accelerate their business success?

Speedybike members bring significantly more profits than casual riders and will therefore be the key to the success of Speedybike. Through analyzing the habits of both groups of riders, recommendations are provided for the conversion.

Tools: SQL, Excel, Tableau

Case Study 2: Advancing Buycycle's market via sales analysis

Buycycle is an international company selling bikes, clothes, and accessories. Its growth reachs a bottleneck and it is trying to develop a new marketing strategy to further augument its business in new cities. Through performing sales analysis, It discovers the strengh and weakness of its products and therefore is able to design a new strategy based on actionable recommendations.

Tools: Microsoft Power BI

Case Study 3: Digital transformation of Fruit4U

Pandemic of COVID-19 reshapes the ways customers purchase products. Traditional stores are facing a challenge of selling products remotely. Fruit4U is looking for a solution to combine suppliers' data into their pre-defined data structure in order to embark an online shop. Here, a straightforward and reproducible script was built in R to handle similar incoming challenges.

Tools: R, Excel

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