As you can see, motion design falls under the umbrella of animation as a creative field. Traditional animation, and its computerized successors, have an intrinsic focus on storytelling, characters going on emotional rollercoasters, and following a narrative line. On the other hand, a motion design animation works best for outlining ideas matter-of-factly, drawing attention to key points and serving as a visual aid to simplify complex concepts for a general audience.

Usability in motion graphic design revolves around your ability to link each design decision to an expected, or desired, user behavior. Motion design animation gives you immense leverage in communicating with and guiding users, even without supporting copy. Take success state animations, for example. The click of a checkout button that triggers a morphing animation to a green checkmark when a request is fulfilled can efficiently communicate the following: that the payment has been completed, funds have been successfully withdrawn, your order is being processed, etc. When done correctly, animation is an incredible UX asset!


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Practice is the best educator! Accessing many of the amazing motion design tutorials available online, joining communities of motion designers, and even reading this blog post can all help push you closer to your career goals. But practicing your motion graphics and problem solving skills and creating a portfolio of projects to get your foot in the door is where true growth happens!

UI motion design is such a fascinating creative playground! You can focus on streamlining user interactions for the web, and/or tackle the particularities of mapping out intuitive mobile interfaces. For motion graphics in the mobile realm, make sure you familiarize yourself with Flutter/React Native dev handovers (these are two of the most popular UI software frameworks at the moment).

Motion design is a valuable asset when it comes to implementing a branding strategy at lower costs (vs. traditional media), with quicker turnaround times, and with the possibility to re-purpose visual content in countless ways. Having an eye for cohesive design will help tremendously if you choose this flavor of motion graphics!

You can sign up for their newsletter by joining their free pricing program. Of course, Motion Array has a wide range of free assets and design elements available, but I often find the newsletter freebies could easily fall into the priced subscription.

Okay, I know it feels somewhat self-congratulatory to place yourself in a resource list, but a lot of our free design elements are created by some of the finest animators I know, and it would be a disservice not to include them.

The 51 Free Accent Motion Graphics pack is my current go-to when creating an explainer video. The elements are highly customizable with the other effect properties found within After Effects, such as glow and stroke. By simply adding one of the accent animations to your composition, you can spare yourself the mundane work of creating a lot of basic shape animations.

What do you do with motion textures, you ask? Well, quite like a paper texture, you use them to add a stylistic flair to your shape or text layer. The difference is, of course, that motion textures move. I find this useful when creating motion graphics, especially explanation sections, that would have otherwise been somewhat dull without that extra flicker of movement.

Motion graphics are animated, meaning they exhibit movement. This is not the case in traditional graphic design. By adhering to motion design principles, like easing and parenting, motion graphics make 2D screens come alive by mimicking movements found in the real world.

In the context of user interfaces, motion aids usability by providing experiential continuity, creating outcome expectations, and leading users to their desired goals. Motion design principles, such as offset and delay, inform users of interaction possibilities and help them find important information.

An increasing number of design programs are capable of producing motion graphics animations, and popular programs like Figma and Sketch support animation timeline integrations. However, the standard-bearer is Adobe After Effects, especially when it comes to experimentation and developing novel motion behaviors.

Motion graphics animations are used in a diverse and growing set of digital media. Before 2007 brought a global influx of mobile devices, motion graphics were more commonly associated with film and television. Today, they are an integral part of the user experience of digital products and apps.

Our world is one of movement. Even in still moments, leaves tremble and lungs expand. In the realm of digital product design, it would seem that motion is second nature, an extension of the everyday to be leveraged with little effort. If only that were true.

Contemporary designers have attempted to bridge this gap. One of the more illustrative examples is the 10 Principles of Motion Design, a Disney adaptation by animation expert Jorge R. Canedo Estrada. Still, the motion design basics call for translation if they are to be applied holistically to digital product design.

The opposite of easing is linear motion. UI elements displaying linear motion go from stationary to full-speed, and full-speed to stationary, instantaneously. Such behavior exists nowhere in the physical world and appears halting to users.

Parenting links the properties of one UI element to the properties of others. When a property in the parent element changes, the linked properties of child elements also change. All element properties may be linked to each other.

Parenting creates relationships between UI elements, establishes hierarchy, and allows multiple elements to communicate with users at once. For this reason, parenting is most impactful when used in real-time interactions.

From a UX perspective, transformation is an effective way to show users their status in relation to a goal (Visibility of System Status). This is especially helpful when the progression between UI elements is linked to a process with a start and a finish (e.g., downloading a file).

In 2D space, there is no depth, and UI elements may only move along the X or Y axis. Overlay creates the illusion of foreground/background distinction in the 2D space of UIs. By simulating depth, overlay allows elements to be hidden and revealed according to user needs.

When UI elements materialize within an interface, they need a clear point of origin that links to an element already on-screen. If elements simply burst or fade into existence out of nowhere, users lack the context needed for confident interactions.

Dimensionality makes it seem as though UI elements have multiple interactive sides, just like objects in the physical world. The behavior is achieved by making elements appear as if they are foldable, flippable, floating, or bestowed with realistic depth properties.

Interactive experiences demand motion in all its spry and subtle forms. When the principles of motion design are upheld, even the most rudimentary UI elements become sophisticated agents of human communication. When motion design guidelines are ignored, movement embodies characteristics not found in the natural world. No amount of aesthetic splendor can overcome the resulting clumsiness.

The relationship between motion design and the UX of digital products is rapidly maturing. A principled approach to motion prevents undue reliance on the fleeting utility of trends, tools, and techniques. Better still, it spans the divide between the abstract motion of elements on 2D screens and the perception of movement in a 3D world. be457b7860

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