Spring Events Postcard

Background

I was tasked with designing a physical postcard to promote our Spring 2025 event lineup, with the goal of boosting attendance and supporting overall fundraising outcomes.

Tasks

The postcard needed to serve as a visually striking, fridge-worthy reminder for recipients—something memorable and engaging enough to encourage participation in our upcoming fundraising events.

Process

Each major fundraising event was held in a different region of our service area, so I tailored the design by incorporating region-specific photography to ensure local relevance while maintaining alignment with our brand color palette. The layout emphasized clarity, key event details, and seasonal visuals to create a polished, high-impact design.

Results

• The postcard was mailed to approximately 3,000 households in late winter.

• All promoted events went on to meet or exceed their fundraising goals, contributing to over $1 million raised in total.

• While attribution is shared across channels, the postcard helped reinforce awareness and attendance through tangible, locally resonant design.