Safe Campaign Brochure

Background

I was tasked with designing an informational brochure for PPNorCal's SAFE Campaign, which aimed to enhance patient access to care following the Dobbs decision from June 2022 to June 2024. This $5.8 million initiative focused on expanding access through investments in health center staff, patient funds, telehealth services, and equipment upgrades. 

Tasks

My objective was to create a brochure that effectively communicated the campaign’s goals and achievements. This included incorporating patient/doctor photos to highlight the quality of PPNorCal's services, designing a compelling centerfold to emphasize key campaign points, and featuring quotes, facts, figures, and remarks from the CEO and board members. 

Process

I used patient/doctor photos to underscore the impact of PPNorCal's health services and access. I carefully designed the centerfold to draw attention to the campaign’s focal points. The brochure also included relevant quotes and data to support the campaign's message. I ensured all elements were aligned with the campaign’s objectives and presented in a visually engaging manner. 

Results

The brochure successfully highlighted the SAFE Campaign’s key aspects, contributing to the campaign being fully funded and exceeding its goal.