Holiday Cards

Background

I was tasked with designing Planned Parenthood's yearly holiday card, which also served as a direct mail marketing piece sent to approximately 10,000+ donors and supporters.

Tasks

The challenge was to create a non-denominational card that avoided references to specific religious holidays while still appearing fun and festive, and to incorporate the organization's branding colors and wordmark (nesting P's) into the design.

Process

I designed the card to balance a festive and inclusive aesthetic, integrating Planned Parenthood's branding elements seamlessly into the text.

Results

 The card was successful and well-received, not only by donors and supporters but also internally, where it was distributed to all staff as a token of appreciation during the busy holiday season.