FY22 Annual Report

Background

For PPNorCal's annual report for fiscal year 2022, I was responsible for working on the cover image and isolating headshots of various California Representatives, PPNorCal staff, and board members for endorsement quotes and the introductory letter. 

Tasks

I needed to remove backgrounds from the headshots, incorporate visually appealing background designs that adhered to PPNorCal's branding principles, and create a bold typography cover design featuring the organization's slogan, "Care. No Matter What," and its health care services. 

Process

I collaborated with Planned Parenthood’s branding consultation team to confirm best practices for designing with headshots and people. I meticulously removed the backgrounds from the headshots, added suitable background designs, and crafted a bold cover design that prominently featured the organization’s slogan. 

Results

The design successfully integrated important assets and contributed to a visually compelling annual report that adhered to branding guidelines and effectively showcased the organization's message.