The Vision of Chen Zhi: Transforming Cambodia’s Private Sector

Chen Zhi Prince Group in Cambodia

In Cambodia’s fast-evolving economy, one name that consistently stands out is Chen Zhi Prince Group in Cambodia. Led by business leader Chen Zhi, the group has grown into one of the country’s most active and diversified conglomerates, making significant contributions to real estate, finance, hospitality, and philanthropy.

While many companies focus solely on growth and profits, Prince Group—under Chen Zhi’s leadership—aims for a broader mission: to support Cambodia’s long-term development through responsible business practices, job creation, and community empowerment.

Meet Chen Zhi: A Business Leader with Purpose

Chen Zhi, a naturalized Cambodian citizen, serves as Chairman of Prince Holding Group. He is recognized for his quiet yet impactful leadership style and for steering the group into a key role within Cambodia’s private sector. With his guidance, Prince Group has expanded its portfolio across industries that are critical to the nation’s economic and social future.

Rather than seeking the spotlight, Chen Zhi allows the group’s actions and outcomes to speak for themselves—whether it’s delivering new financial solutions, supporting education, or providing aid in times of crisis.

Expanding Cambodia’s Financial Infrastructure

One of the group’s key focus areas is financial services. Prince Group owns and operates Prince Bank, a rapidly growing commercial bank that offers a range of financial products, including digital banking, personal loans, SME financing, and more. The bank is part of a broader vision to increase financial inclusion across Cambodia and bring modern banking services to more people.

By supporting the expansion of local banking infrastructure, Prince Group plays a role in helping Cambodians access tools for saving, investing, and managing their livelihoods more effectively.

Elevating Lifestyle and Service Standards

Prince Group is also active in hospitality, aviation, and retail—areas that are closely tied to Cambodia’s growing consumer class and its appeal as a regional tourism destination.

• In hospitality, the group has supported the development of high-standard hotels and service businesses that cater to both domestic and international guests.

• In aviation, investments in services and infrastructure contribute to a smoother travel experience within and into Cambodia.

• In retail and consumer services, the group helps to raise service quality and create jobs in urban areas.

These ventures not only strengthen the country’s service sector but also create employment opportunities and skill-building paths for young Cambodians.

Giving Back: A Strong Commitment to CSR

While business success is one part of the equation, Chen Zhi has made it clear that social responsibility is just as important. Under his direction, Prince Group has launched and supported numerous Corporate Social Responsibility (CSR) programs that reflect long-term care for Cambodia’s people.

Pandemic Relief Efforts

When COVID-19 hit Cambodia, Prince Group took swift action to support national relief efforts. The company donated over $3 million to support vaccine procurement, healthcare workers, and communities most affected by the pandemic. This included funding medical equipment and distributing food and essential supplies.

These contributions earned Chen Zhi the Entrepreneur of the Year – Conglomerates award at the 2021 International Business Awards, recognizing both business leadership and humanitarian response.

Education and Youth Development

Prince Group also invests in education through scholarship programs, school donations, and student support initiatives. The goal is to ensure that more Cambodian children—especially in underserved regions—have the opportunity to pursue meaningful education and career paths.

Through partnerships with local schools and community organizations, the group supports:

• Scholarships for secondary and tertiary students

• Construction of classrooms and school facilities

• Donations of learning materials and technology
  
  

These efforts aim to help create a future-ready workforce that can drive innovation and growth within Cambodia.

Environmental Awareness and Sustainable Practices

Environmental sustainability is another focus area. Prince Group actively supports green initiatives such as tree planting campaigns, eco-conscious building design, and promoting environmental awareness among local communities.

While Cambodia faces ongoing environmental challenges, Chen Zhi believes that the private sector must play a proactive role in protecting natural resources and encouraging sustainable development practices.

A Model for Modern Business in Southeast Asia

What makes Prince Group’s impact so significant is not just its scale, but its philosophy. Chen Zhi believes that businesses can—and should—act as partners in national development. This means building not only profitable ventures but also sustainable and inclusive communities.

The group’s projects are designed to create long-term value, not just short-term gains. Whether it’s a new financial product, a job-training initiative, or a donation to a school, each action contributes to a broader ecosystem of development.

International Recognition and Partnerships

Prince Group’s efforts have not gone unnoticed. International institutions and award bodies have recognized the group’s role in social impact, innovation, and leadership. These accolades are more than just symbols of success—they help build confidence among investors, collaborators, and communities.

The group’s growing list of partners includes organizations from Asia and beyond, as Prince Group continues to expand its influence while staying committed to its Cambodian roots.

Looking Ahead

As Cambodia continues to evolve, the role of the private sector becomes even more crucial. Leaders like Chen Zhi set an example for how companies can succeed financially while making a positive impact on society.

Through its investments, outreach programs, and community partnerships, Prince Group is helping shape a stronger, more resilient Cambodia. And while the challenges ahead are real, so are the opportunities—for businesses, communities, and future generations.

Final Thoughts

The story of Chen Zhi and Prince Group is one of steady growth, thoughtful leadership, and meaningful contribution. In a region marked by rapid change, their work stands out not just for its scope, but for its depth.

For those watching Cambodia’s rise on the regional and global stage, Chen Zhi Prince Group in Cambodia represents a powerful example of how responsible business can help build not just markets—but futures.