KEY ACHIEVEMENTS & METRICS

VIRAL IMPACT   -  Created nationwide engagement with the "Stop Flooding Us with Corruption" campaign, reaching millions through AI-generated visuals and strategic storytelling.

EFFICIENCY GAINS - Reduced content production time by 50% through AI-powered scripting, automation, and advanced prompt engineering.

AUDIENCE GROWTH - Achieved 34.6% follower growth and reached 50M+ users across TikTok, Facebook, and Instagram platforms.

COST OPTIMIZATION  - Delivered consistent ₱6 cost per lead through AI-enhanced targeting and data-driven ad strategies.

ENGAGEMENT BOOST  -  Increased audience interaction by 30% using personalized, AI-curated content formats.

TECHNICAL INNOVATION -  Engineered a proprietary reverse-prompt system for studio-grade AI product photography and cinematic portraits.

PROFESSIONAL EXPERIENCE

Freelance AI Content Creator  | May 2025 - present

• Launched a viral campaign (Stop Flooding Us with Corruption) that encouraged Filipinos to use AI-generated visuals—powered by the latest Gemini app—to speak out against corruption. The content tapped into recent national events and used emotional storytelling to promote civic awareness.

• Developed strategic prompt engineering protocols tailored to brand voice, audience behavior, and platform algorithms.

• Specialized in Veo 3 and Nano Banana imaging workflows for client branding, TikTok channel growth and visual storytelling.

• Innovated a reverse engineering prompt system for high-quality AI product photography and portraiture.

• Developed meta-prompts to generate viral short video scripts, titles, captions, and tags for image-to-video animations on YouTube.

Content Strategist & Social Media Manager  

AMA Education System Holdings Inc., Quezon City | Dec 2014 – April 2025

AI-Powered Content Strategy:

• Pioneered AI workflows using ChatGPT, MidJourney, and Veo 3, reducing production time by 50% while maintaining brand consistency across 5+ platforms

• Applied AI-assisted trend analysis to boost organic engagement by 30%

Social Media Growth & Performance:

• Grew Facebook following by 34.6% YoY, reaching 50.6M+ users through strategic content and paid campaigns

• Increased website traffic by 15% and conversions by 8% through multi-platform content strategies

• Managed ₱20,000+ monthly ad budgets, consistently achieving ₱6 cost per lead

• Built data-driven content calendars aligned with platform algorithms and audience insights

Content Development & Web Management:

• Designed and launched websites from concept to deployment

• Led digital content strategy across social, web, and multimedia channels

• Implemented SEO and AEO (Answer Engine Optimization) to improve discoverability

• Produced diverse content formats—graphics, videos, blog posts, and interactive media—using AI-enhanced workflows

Creative Director & Visual Designer

Young & Rubicam Philippines, Taguig City, Philippines | 2006 – 2010

• Led visual campaigns for premium brands including Chevron, Colgate, Pfizer, and Nokia

• Produced high-impact print and digital materials aligned with strategic brand objectives

• Directed creative ideation sessions and partnered with account teams to deliver audience-focused messaging

TECHNICAL CERTIFICATIONS & AI TRAINING

AI Content Creation & Prompt Engineering:

• ChatGPT Prompt Engineering Mastery Course

• Google Nano Banana Masterclass (Professional AI Image Generation)

• Google Veo: AI Video — Beginner to Pro

• Design with Canva & AI: Scalable Workflows

Content Strategy & Platform Growth:

• TikTok Domination: Viral Growth Strategies

• Facebook Marketing 2025 & Instagram Marketing

• Complete CapCut Course with Social Media Video Editing

• AI to Empower Your Marketing Team

Analytics & Performance

• Google Analytics 4 (GA4) Advanced Tracking

• Facebook Ads Workshop & CORE Academy

• GoHighLevel Workshop (CRM & Customer Journey)