Want a clear, consistent brand identity across your Facebook advertising? It all starts with the right name. This guide shows you how to easily change your Facebook ad account name, whether it's for your Business Manager (now known as a Business Portfolio) or individual ad accounts.
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Your Business Portfolio name is visible to everyone with access, so choosing a professional name builds trust and credibility. Here's how to change it:
Access Business Portfolio Info:
Direct Link: https://business.facebook.com/latest/settings/business_info
From Ads Manager: Click "All Tools" > "Business Settings" > "Business Portfolio Info" (located top left).
From Meta Business Suite: Click the triangle next to your business asset, then the gear icon next to your portfolio. Select "Settings" > "Business Portfolio Info."
Edit Your Business Portfolio: In the Business Portfolio Info page, find the section with your profile picture, name, and ID. Click "Edit" next to it.
Update Your Information:
Business Name: Use your official business name.
Primary Page: Enter your Facebook Page name or URL.
Portfolio Picture: Add your logo for brand consistency.
Save & Review: Click "Save" and check for the "Changes saved" message. Review your profile to confirm the changes.
Renaming individual ad accounts helps with organization and collaboration. Here's how:
Go to Ad Accounts: In the Settings page, select "Ad Accounts" under the "Accounts" section.
Find the Right Account: Use the search bar or filters to find the ad account you want to rename.
Edit the Name: Click the three dots (...) next to the ad account, then select "Edit." In the pop-up window, enter the new name under "Ad Account Name."
Pro Tip: Create a consistent naming system for all your accounts, like "[Business/Client] + [Project] + [Team Member]" for easy management.
Save & Review: Click "Save Changes" and double-check the new name for accuracy.
Changing both Business Portfolio and individual ad account names on Facebook is a straightforward process.
Choose clear, professional names that reflect your brand identity and improve organization.
Consistent naming conventions make managing multiple accounts easier.
Regularly review and update your Facebook advertising assets for optimal performance.
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