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Chai Point is an Indian tea company and a cafe chain which focuses on tea-based beverages. As of October, 2017, the company also started selling their teas on Amazon.in, making it their first foray into distribution via the e-commerce platform. Chai Point's motto of "India runs on Chai" is apt for Indians' love for tea.

Chai Point has presence in eight Indian cities with presence across retail locations, airports, and business parks. In addition to physical format stores, the chain has a delivery service and a vending based solution called 'Vending as a Service'[1]' focused primarily at corporation.

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India's largest tea retail chain, Chai Point, was path-breaking in launching its Chai delivery service - Chai-on-Call. Chai-on-Call is arguably India's largest hot beverage delivery service. The core innovation in this delivery service was the heat-retaining disposable flask that retains heat for 45-60 minutes.

Chai Point was the first company in India to develop and launch this unique heat retaining use & throw flask. The team at Chai Point saw the necessity to invent this flask based on customer demand for tea delivery at their offices and the scalability and hygiene that is missing in traditional thermos based chai deliveries. As Chai Point's service hubs spread across Bangalore, it found customers coming over with ceramic/glass flasks and taking back Chai in them. The contentious issue for Chai Point team was to ensure that the flask was clean so that Chai quality would never be doubted. This led to the development of this unique format.

To the surprise of Chai Point's operations team, chai deliveries to offices outgrew the take-away format. Its initial flask capacity was 1.0 litre and within six months of its launch, it also launched a 500 ml capacity flask called the 'Mini'.

Owing to the sheer range of use cases that chai has - as a social beverage, a solo ritual, and at any time of the day, we need to have an omnichannel approach. Now every channel will have its hygiene requirements, and that might include investing in the product as well as the experience (for example, in a physical store). These fundamental expectations from every channel have to be kept in mind at the same time.

Our country is young and impressionable, and change is constant. Even though chai is a zero pretence, grounded product, and has been around in India for more than a century, it is still fighting a battle for respect and credibility vs. other beverages. So more players joining this conversation can only make it richer.

I can't imagine starting my day without a newspaper and a cup of tea/chai and this morning while I was enjoying my cup of tea, I started thinking how with this one basic offering Mr Amuleek Singh Bijral, founder of Chai Point created a business which clocked in Round C of funding of 20 million$ by Paragon Partners.

In 1981, Howard Schultz, a salesman for a Swedish kitchenware company that was a Starbucks supplier, visited one of the stores. The Swedish company got regular orders from Starbucks and Schultz wanted to see why it was the talk of the town. Impressed, he joined the company the following year as head of marketing. In 1983, after a visit to Milan, a city dotted with hundreds of cafs, Schultz exhorted the remaining founders --- Siegl had moved on --- to expand Starbucks and turn it into a nationwide caf chain, selling beverages with a standardised taste. The suggestion was turned down and Schultz left the company in 1985.

Two years later, Baldwin and Bowker decided to sell Starbucks. Schultz swooped in with investor backing and then began putting his plan into effect. The rest is history. In four years Starbucks had a hundred stores. By 1999, the chain had exploded to 2,500 outlets in more than 10 countries. Today, it has more than 32,000 stores in 80 countries.

Chai Point is an omni-channel beverage brand that brings a perfectly brewed cup of chai that is made with fresh and natural ingredients. Its anchor beverage offering is Chai but increasingly coffee is becoming very strong in its portfolio.

The nationwide lockdowns imposed due to COVID 19 wreaked havoc on retail service businesses, with a complete stop on revenues while fixed costs and loss of inventory piled up. One such business which faced these problems in 2020-2021 was tea cafe retail chain Chai point, which saw the closure of a large number of stores and scaled back operations.

We were early investors in the tech piece of our business, as we believe sound tech will hold our omni-channel strategy together. Shark, which is a cloud based AWS system, runs our entire operations from supply chain to sales at stores to dispensers and delivery. This has also helped us scale up faster in our segment.

Chai as a category is very large. Per capital consumption is around 4 cups per person per day, which mean 500 billion cups of chai is consumed annually. The category in itself offers immense growth opportunities thus attracting marquee investors.

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The RePEc plagiarism page The Chai Point ACQT: Brewing Tradition and Technology for SuccessSindhu Shantha Nair and S P Smritika

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Sindhu Shantha Nair: Christ UniversityShanlax International Journal of Management, 2021, vol. 9, issue 1, 17-19Abstract:The unique selling proposition of Chai Point was a combination of Access, Convenience, Quality and Turnaround time (ACQT). The route map of Chai point is quite interesting; in 2009, the idea surfaces, 2010 it becomes a reality and by 2011, around 10 Chai Point Stores are opened in Bangalore, 1 million chai cups were sold and add-on products like Vada Pao and Samosa were introduced. In 2014, Chai on call, Website, mobile app were launched and went on cloud. In 2015, Fidelity invests $10mn and in 2016, PrioriTea mobile wallet, reward program and boxC were launched. By 2017 they were able to open 97 outlets across Bangalore and are venturing into other cities. The growth propositions of Chai Point were innovation and consistency.Keywords: Chai point; Tradition; Technology (search for similar items in EconPapers)

Date: 2021

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With a purpose of brightening lives and bringing people together, Chai Point, the world's largest Chai-led beverage platform, is present in India through its retail network of 170+ stores across 9 major cities and in over 3500+ workplace community hubs covering 21+ cities through its specialised brewing bots. Chai Point is serving over 700,000 cups of happiness everyday and continues to expand with the aim of reaching a million people through its multiple touchpoints.

We are planning to do IROC-themed photography events and book launches as well. Basically, there is no single event that captures chai. We want to engage the consumers from all walks of life, because chai is a social phenomenon that cuts across demographics."

Bengaluru-based tea cafe chain Chai Point is one of the leading tea and beverage companies in India. Chai Point has different sets of clientele grouped under corporates, third-party retail outlets and separately also sells packaged goods via marketplaces as well as its own outlets.

The product as the company profiles says is primarily driven to ensure great taste, quality and freshness. The tea variants include milk-based and non-milk. The menu also ensures a range of cold beverages that include juice-based iced chais, and 100 % rich pulp-based shakes.

-FeSi2, a semiconductor material made of two of the most earth-abundant elements, has important applications in thermoelectrics, photovoltaics and optoelectronics owing to its attractive properties such as suitable band gap and air stability over a wide temperature range. While point defects always play a vital role in semiconductor materials, only sporadic studies have been dedicated to the defects in -FeSi2. Here, using first-principles calculations we systematically investigate the intrinsic point defects in -FeSi2. Our results reveal that the formation energies of the intrinsic defects in -FeSi2 are high enough to prevent them from forming in a significant concentration under thermal equilibrium growth conditions. As a possible kinetic process generating intrinsic defects, we study the -to- phase transition of FeSi2. We find that the phase transition is a slow process occurring on the time scale of an hour. Incomplete phase transition may lead to kinetically formed intrinsic defects. We further calculate the activation energies of the intrinsic defects and show that the experimentally observed conductivity of pure -FeSi2 should be a result of unintentional doping. Possible extrinsic impurities that may lead to n-type and p-type conductivity and their activation energies are calculated, which are in good agreement with available experiments. Our results provide guidance for optimizing the doping strategy of -FeSi2 for device applications. 2351a5e196