DECIPHERING THE LANGUAGE OF INTERNET MEMES, ITS USE IN DISINFORMATION AND DETECTION VIA AI

In the current socio-digital milieu, internet memes, “a unit of cultural transmission”, play an increasing role in online discourse and interactions. Traditionally channels for humour, social commentary, and cultural expression, internet memes also have a dark side to them. They can cause real harm through their capacity to spread negative sentiments, misinformation, disinformation, hate and violence. Detection of memes is hence critical to prevent harmful effects on society, but it poses significant challenges. Some projects focusing on the detection and classification of memes via the use of AI are discussed.