FIELD Project
In the third year of learning Fashion Business Management, we launched the FIELD project. Our team designed Tonia DeBellis’ new products for the fall/winter season of 2022. We customized the appropriate marketing plan for the brand. Our sub-brand named 'BUILT' which stands for Body, Useful, Innovative, Lifestyle, and Trusted. We conducted market research and analysis on the brand, and we designed our concept with the use of metal infused fabric as the core. We created target customer board, trend board, concept board, brand board, story board, and line board to show our ideas and creativity.
Individual Boards
I created these five boards around the two themes of nature and sustainability. They were created by using Adobe Illustrator. A lot of the professional knowledge and techniques I have learned will be used widely in my future work.
Group Boards
Through the analysis of target customers, the description of products, and the design of twelve clothing styles, we fully demonstrated our concept: BUILT for you, BUILT by the earth.