Course description:
This self-study course examines fundamental principles, problems, and practices of marketing by providing students with a foundation of marketing principles including product, price, placement, and promotion. Special focus is on the functions of marketing and the relationship to the production and distribution of goods and services that are ultimately purchased by the consumer.
3 credits, lower level
Course structure:
Course Syllabus
Study Guide (approx. 105 slides)
End of Course Review (approx. 46 slides)
Crash course (study) video
Practice Questions
Exam:
38 questions
30 multiple choice question
8 open-ended questions
2 hours to complete
Closed book exam
Sample questions:
1) A brand's ________ is the set of benefits that it promises to deliver to consumers to satisfy their needs.
A.dominant effect
B.fringe benefit
C.perquisite
D.value
2) ________ are the form human needs take as they are shaped by culture and individual personality.
A.Wants
B.Necessities
C.Services
D.Benefits
3) Minority groups that question a company's marketing decisions most likely belong to ________ publics.
A. general
B. local
C. citizen-action
D. media
4) Which of the following is NOT a service industry?
A. Automobile sellers
B. Car rentals
C. Home repairs
D. Airlines
5) Abel now has the buying power to purchase the computer that he wanted to buy six months ago. Abel's want has most likely become a(n) ________.
A. Need
B.Value
C.Demand
D. Offering
Answers:
D 2. A 3. C 4. A 5.C
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