Your CBD Business Needs a Blog: Here is Why

CBD is among the fastest-growing industries. Research shows that CBD product sales will reach $16 billion by 2025. CBD has been a promising alternative to medications in improving sleep, alleviating chronic pain, lessen anxiety, and treat epilepsy. CBD is cannabis-derived but non-psychoactive. So, CBD products are many, from gummies and tinctures to lotions and bath bombs.

To differentiate yourself from the entrepreneurs mobilizing lucrative CBD businesses and reputable brands expanding their product lines, you must have a streamlined and effective marketing strategy. So, working with a specialized CBD marketing agency is crucial.

Content is King

Content has always been the king; more so today than ever. Having a blog containing a variety of media decorating your website is necessary. Simply, having evergreen material on your blog can enhance your website and bring steady traffic to your website.

Use your blog to spread information and set your company as a thought leader in the CBD industry, highlighting your brand’s narrative and personality. Your blog can include behind-the-scenes, client testimonials, and industry news.

This market has way too many identical products, and how you differentiate your company with a distinctive story and message can establish you as a different brand. Publish original blog posts to refine your identity and engage top-of-the-funnel prospective customers. A specialist CBD marketing agency can help with content.

Educate Customers

Blog posts can help attract organic traffic to your website while also helping you create a robust SEO strategy. When you work with a company that accesses high-end tools like Ahrefs, BrightEdge, and Buzzsumo, your company gets a kickstart in the race. You can access high-volume, long-tail keywords, and phrases to rank better in specific search terms.

For instance, “What is CBD?” and “advantages of CBD oil” are keywords with high levels of difficulty in ranking. So, understanding keyword opportunities and crafting articles around niche search queries with lower traffic but high interaction or purchase intent can help you set yourself as a thought leader and draw a loyal audience.

Conclusion

Big ad-spend platforms impose strict restrictions on CBD brands. However, the market continues to grow and has more than enough opportunities for you. Hire a CBD marketing agency to grow your brand, create a voice, and draw organic traffic. A blog can be useful in raising brand awareness and building a brand reputation customers can resonate with.

Must Read: Why Is A User-Friendly Website Design Important For A CBD Website?