Video marketing, though relatively new, can go a long way to supplement your business activities. There are numerous ways to help improve the ranking of your marketing video. You can try the different ways captions and transcripts improve video SEO. In this post, I will be listing a couple of easy and unique ways that may have escaped your attention all this time. Also, you will get all the details you need to know about the video transcripts. So, let’s get started.

How To Go About Improving Your Video SEO:

Focus on having light video pages:

You need to understand the search engines divert the visitors to sites that get loaded faster. This could make all the difference to how your page is ranked. That makes it imperative to improve the load time of your page.

Another factor needing consideration is the video player size and its resolution. So, the question can be, must that be in HD alone? Well, in that case we have to look into the various types of files, like Fly, SWF and MPEG 4. Some get loaded faster than others. You should be working with the one that suits your platform the best.

Also, do not overlook the image compressions. The size of a JPEG file is less by ten to twenty percent, compared to a PNG file.

The Use of Pinterest:

Pinterest draws more than four million visitors every day and it's getting popular by the day. By uploading your videos there, you are creating additional chances of it being watched by new audience. In case YouTube already contains your videos, you can direct them to Pinterest without having to reload the same.

Distributing your videos to other video websites:

The greater the number of websites displaying your video, the more are the chances of its being ranked higher. Thankfully, you don’t have to upload to various websites individually. You can just use different services to distribute videos to a number of websites in one go. Most of such services will just automatically transcode your videos for the different websites and also track the analytics. This will make things a lot easier.

Incorporate videos into news releases

With this you can find a number of news releases getting published in your field of expertise. This will work as an opportunity to show up by offering a video that accords with your subject. Needless to say, it will surely help in improving the ranking of your videos.

Upload a transcript that goes with videos posted on YouTube

As you provide captions for your videos posted on YouTube, it becomes easier for visitors to comprehend the content. Moreover, add a precise transcription along with the video. It helps search engines to collect and index the content and thus enhance your ranking. This is where you should only use human transcription services and not software based services. The experts will understand your requirement and targeted audience and work for you accordingly.

Craft a sitemap for your video content

By fashioning a sitemap, you are enabling a search engine to divert users to your website rather than sending them to YouTube or such like sites. Creating a video sitemap facilitates search engines to examine and index details concerning your video, like category, description and tags.

Why you must use YouTube

Apart from hosting your videos, YouTube is the second largest place that the public searches for information. So, if you really wish to get your video noticed, you need to have it on YouTube. It creates brand awareness for your product and helps the social sharing of your video.

Also keep in mind that appropriately used keywords and tags improve the chances of the videos presenting the business and its products to appear among the top few search results shown on the first page. Now, let’s look at all the nitty-gritties of the video transcription so that you can use the ways captions and transcripts improve video SEO successfully.

All That You Need To Know About Video Transcripts!

I believe we all have experienced a situation where we are doing some research about a particular thing and we just have to waste time watching one video after another. In such times, nothing can be done but keeping the fingers crossed that this time, you'll come across that particular bit of information you really need! These are the times where you would very much wish that more people should go and engage in video transcription.

What is it all about?

In the case of transcribing videos, the transcript is created by someone who will watch the video carefully and note every dialogue. Sometimes, even the slight or mere sounds are transcribed. This transcription will contain an exact written record of events that takes place in a particular video clip. The experts also use time codes that allow the search engines, and subsequently, people, know about the exact portion of a video where a certain sentence is spoken or a certain event has happened.

The Uses:

Video transcription is used in a number of domains such as search engine optimization, in the film-making business, in creating educational tools and also as a tool in theater productions. In terms of video SEO is concerned, if someone transcribe and upload a video transcript, Google and other search engines would surely know more about the video other than the usual tags and title. This will create chances to have better rankings, and it will become more search engine-optimized content.

Moreover, when someone types in a phrase in the search engine bar, and if that is similar to some line of the transcription, then that would lead them directly to view that portion of the video where the phrase is spoken. This mode of transcription is also used for creating sub-titles and in educational videos. Also, for libraries or video libraries, the transcription makes indexing easier thanks to the detailed content reports. It generally saves a lot of time.

Video Transcribers

These days on the internet, one can find a number of people who offer video transcription services online. You just have to upload a video on Google video and they will take it from there. However, if you wish to keep it private, then just have it unlisted. You can also just forward the URL to the video transcriptionist and they will work on it. Expert writers and transcribers can understand the need and customize the work for you accordingly. Compared to the machine based transcription service this can be quite useful if you have targeted audience in mind. They can help you with the transcription based on your product and you will get the results thanks to the various ways captions and transcripts improve video SEO. You just have to upload the transcription file in the 'Captions and Subtitles' section of the video sharing site and the experts can start working on that based on the remuneration you would choose for the service.