ByGeorge

ByGeorge occupies a singular place within Austin's cultural fabric: part luxury boutique, part style authority, and part neighborhood institution. Since 1979, the store has introduced generations of clients to designers and objects that balance sophistication with ease, mirroring the city's creative spirit. 

Our assortment spans finely tailored garments, elevated casualwear, artful jewelry, and distinctive home pieces that add quiet character to any space. What unites them is a shared emphasis on quality materials, thoughtful construction, and design that endures beyond a single season. 

The ByGeorge experience extends seamlessly online through ByGeorgeAustin.com, where the same sense of discovery meets the convenience of curated digital shopping. Clients come to ByGeorge for impeccable pieces, and return for the perspective, service, and subtle luxury that define the brand.