Australia is beautifully diverse, and this summer Coca-Cola Australia is inviting everyone to Share a Coke with family and friends with more than 1,400 names pre-printed on Coca-Cola bottles and cans ranging from Shane, Tom, Emily and Sarah to Ajay, Hassan, Zhang and Paolo.
Buy A Personalised Coke Bottle
Across the nation, Australians are also able to order and collect personalised labels in person. We are also taking on an epic summer road trip and Share a Coke pop-up kiosks will be appearing in shopping centres to personalise your Coca-Cola can packs right in front of you; and it's free!
A element of this campaign involved social commerce users were encourage to #ShareACoke (an image of their personalised bottle) on social media this then lead to multiple different people posting images of coca cola bottles across different social media platforms.
Users can also create their own virtual coke bottle shown below on www.shareacoke.com, after the creation of the bottle the user will be encourage to share this on social media encouraging others to create their own personal coke bottle.
The integrated marketing campaign encouraged consumers to not only purchase Coke, Diet Coke and Coke Zero bottles and cans personalized with their name on it but to also share beverages with the names of friends and family members on them.
This summer, Share an ICE COLD Coke and say thanks to your US service members. These heroes work year-round to protect our freedom and keep our country safe. Show your support with a personalized bottle of Coca-ColaÂ.
For every special edition bottle you purchase featuring the USO logo or our patriotic flag design, Coca-Cola will donate to the USO. Personalize a bottle for your friends and family, or purchase one to honor the active service members and veterans in your life.
Meanwhile, in Sweden, where Mohammed is not an uncommon male name, members of the Muslim community have asked that the name not appear as part of the personalized bottle campaign, according to this article in the trade publication Food & Drink Europe.
From Aaron to Zach, head to shareacoke.com to see if your moniker is among those selected. Then your summer search begins as you try to track down a limited-edition 20-ounce bottle of Coke, Diet Coke or Coke Zero with your name on it.
The bright side is that by the time they did arrive we were back from our Disney trip and I had finally had time to unbox my new Cricut machine!! Bestie M spent Sunday afternoon helping me get geared up and printing and cutting these tags was my very first project. You can order your own bottles at ShareACoke.com.
Today, even the most basic of household consumables (for example salt, bottled water, flour) would fail to succeed by employing this simple concept, as even these products have sought to differentiate in a crowded market. The production concept is now only ever used within the manufacturing sector.
A new online tool by Coca-Cola allowing customers to personalise their bottle labels has come under fire after it was discovered the filter blocking 'offensive' names or phrases allows the word "Israel", but not "Palestine" - and blocks several common Muslim names.
Dutch-Egyptian video game developer and founder of GameDev, Rami Ismail, brought the issue to light on Twitter, revealing that when he had tried to personalise a bottle with the term "Palestine", he was greeted with an error message.
The brand is adding another 100 names to the 150 already available on bottles of Coca-Cola, Diet Coke or Coke Zero, and is this week embarking on a national tour. The brand will be visiting 70 locations, including festivals, to give consumers the chance to create their own personalised bottle of Coke.
Time will tell if the unique bottle design campaign is a success for Coca-Cola Israel. Most certainly, if the campaign finds success in Israel we will likely see it in other countries around the world. We would most certainly like to see it here in the states.
In Australia, a market of just under 23 million people in 2012, the brand sold more than 250 million customized Coke bottles and cans.3 Starting in Australia, the Share a Coke Campaign quickly spread to more than 70 countries worldwide.
Coca-Cola is beefing up the experiential factor for Share a Coke in an effort to enhance its brand through moments that consumers can celebrate and share. Focusing on the experience could give the beverage brand an edge with younger consumers. Gen Z and millennials appreciate opportunities to engage with their favorite brands on a deeper level, and may enjoy adding their own messages to Coke bottles and sharing them on social media. Gen Z often feels connected to brands that help them foster their identities, and 69% think brands should help them meet their goals, a PSFK study found.
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