If a blog has any social accounts, email subscribers, YouTube videos or other additional assets, you want to make sure you acquire those too, as these assets will be crucial in driving traffic to your new blog acquisition over the months and years to come.
Buy A Blog
Great post! Going in, I had an idea that you may have included Flippa, and I was pleased to see that. Many of my friends have bought blogs from it, and it has been very successful for them. Thanks a lot for curating an article about the correct method of buying a blog and what are the most important things that one needs to consider. It will help people who are just new to this platform. I will share it with people in my network in hopes of helping them out.
Many of the sites you visit, even the smaller ones, can on the back-end be businesses owned by a single blogger generating thousands, tens of thousands, or even hundreds of thousands of dollars per month in net profit.
Whether selling through Amazon or a personal website, ecommerce store owners endeavor to generate a higher portion of their sales organically rather than through advertising, and blogs can offer an additional source of organic traffic to accomplish this.
Furthermore, are you just starting out in the online business space or do you already have experience with running a blog? If this is your first foray into online business or websites, you might consider buying a smaller website to test out the process and understand how to operate the business, before moving on to a larger purchase.
First, if a blog is built off of a solid foundation, it is more likely to remain resilient through the inevitable Google algorithm updates. Your goal is to find a blog that is likely to continue to perform, and ideally grow, for years.
Number of revenue streams
Does the business generate revenue through multiple sources or is there just one method of monetization? A blog might drive revenue through affiliate marketing, display advertising, or other types of paid promotion. Within these channels, there may be multiple affiliates or display advertising partners that a blog works with.
If done right, buying a blog could mean overnight access to a higher level of monthly income, the ability to potentially replace a job, and in the future to potentially sell this asset for a much larger return.
Another benefit of buying a blog is to add it to your portfolio of websites. It's like building a digital real estate investment, and you can accumulate the income from each one or sell them later for a profit.
The first step is to determine your budget and see how much money is available to spend on acquiring an established blog. It's an essential step because your budget will decide where you go to purchase.
Your job is to inspect the blogs, the target audience, and the competition to see if they're worth the investment. Not doing this will increase the chance of buying a dud site or paying more than it's worth.
Another crucial aspect of buying a blog is to analyze the monthly income the blog is said to be earning. Again, website brokers like MotionInvest will verify this for you, but it's on you if you're using marketplaces and Facebook groups.
Look for monetization methods that the blog isn't using. For example, if the website is using Google AdSense but nothing else, then right away, you can grow the blog's income by using another (better paid) ad service like Ezoic.
Many people learning how to buy a blog don't realize that when the transfer is over, you will still have teething problems with using the site, WordPress plugins, software, email list, and various other aspects of the blog.
While retirement books talk about shooting for 8% a year as a good average, or stock returns fawning over 30% as a banner year (and quite rare), the return on blogs can be many times that. This can be through increased case flow, through a sale, or both.
If you find a blog on sale that has multiple easy wins, or has room in the niche for a massive amount of content to get added, then the potential is there for a big flip. Take the example from the last section.
Buying established blogs is a huge time saver, has content and rankings (and hopefully earnings) already in place, and saves you the months of foundation work. That can be hundreds of hours of work, and thousands of dollars in outsourced content.
Empire Flippers built a strong reputation as the vetted marketplace where blogs and other online businesses are bought and sold. Each listing offers an excellent amount of information to find good deals and do advanced vetting on your own to confirm whether a potential blog is a good buy or not.
You just made $60,000. Your initial investment was paid off after 2.5 years. You made a 100% return on your money over the next 2.5 years (20% per year). And the blog can now be sold for $30,000 or you can hold it and keep making $1,000 per month.
Imagine if you bought a house and the renters paid off the entire mortgage in only 30 months. Every month after that was pure profit. Holy cow! People would be bending over backward for that type of investment opportunity if it were a house. But, because a blog is a very niche investment idea without much competition, you can easily find this opportunity out there right now.
If you were buying or selling your blog, websites like Motion Invest, Flippa or EmpireFlippers exist to help facilitate transactions. I recommend using them as a starting point if you want to find a blog to purchase. However, there are a couple of problems with these websites.
Independent bloggers or publications may choose a .blog domain name to emphasize what their site is all about. Meanwhile, many larger companies .blog to separate their digital resources from their main website.
For many customers, their first introduction to HubSpot is through our educational blog, Academy, and YouTube content, not our software. More recently, our customers have started to seek out news and trends-based content across new forms of media like podcasts, newsletters, and research
Flippa is the largest destination to sell and buy online businesses. They started with just content websites and blogs, but nowadays, you can also purchase e-commerce stores, agencies, and SaaS tools.
Further, with interest rates so low, the valuation of blogs has gone way up because blogs are high margin businesses. When you have a cash cow, please hold onto it for as long as possible, especially in a low interest rate environment!
To build a blogging business, there are several metrics when we are about to purchase a website. So before we even start with the calculations, we are looking at minimum requirements. The site must be:
You can have additional weight if you have been monetizing your blog for several months. If you can show an uptrend for more than six months, you can definitely talk about potential future growth. Blogging businesses are created one compound growth rate at a time.
There are a few particulars to look at before buying a website. This is more looking towards what you are looking for and what you want to buy as a blog. You can look at the following points before you start shopping:
Do you want to talk about personal finance in general or a specific aspect such as frugality or investments? Obviously, an investment blog will be worth a lot more because advertisers will pay more to show investing products versus coupons.
Blogs are undervalued! Publicly traded companies trading at higher multiples should buy online media properties for lower valuation multiples all day long. Buying earnings accretive businesses is one of the easiest ways to create a blogging business.
Hello, My name is Nicole and I am starting my blog and wanted to reference you in the blog post since your articles have helped me get the courage to give blog writing a go. I am new at this and did not want to step on any toes, so let me know if this is unacceptable. I was trying to figure out how to leave my own comment, but as you can probably tell I am not very tech savvy.
What about getting started with blogging altogether? I know literally nothing about the monetization side of things. Should I read up on page ranks, Adsense and Text Links before I get started buying or creating my own blog?
One thing I did not find, or perhaps I missed it, is where to find those blogs? Is this done via a brokerarge, or do you put your personal network to use? I found quite a lot of so-called blogs for sale, but often the details are not consistent (e.g. indicated 10k visitors per month, but no Alexa ranking or entry in compete.com). Where do I find serous offers?
Buying and selling blogs can come out to be a very good business model if someone writes blogs to sell them. Thinking long and hard before buying a blog can be incredibly rewarding personally and can be a business standpoint.
just so know, we just finalized the buying of The Dividend Guy Blog (www.thedividendguyblog.com) and we are hosting a contest to win an iPod Touch along with 2 gift certificates of $50 each at Amazon.
As a pf blogger. love articles like these. Excellent breakdown and makes sense. I received a few offers for my site, but still having fun writing and growing the site. But if I sell, the metrics you have here are definitely something I will keep in mind. This article will definitely be in my weekend roundup.
Purchasing content is a great way to keep your website fresh and current while providing meaningful information to your readers. As someone who has written several books, created more than 1,000 blogs, and has pioneered a writing agency in the completion of 30,000 projects in under a decade, I know all about the game of investing in consistent blog content for success.
Information that offers no value can result in disgruntled readers. This can yield negative results, like blocked emails or poor reviews. To ensure success, buy blog content and leave the writing to the professionals.
Not only does it take a lot of time to create a blog article. The time it takes for topic research, keyword research, strategizing, analysis, and writing all equates to cost. Someone has to get paid for all that work! ?
38c6e68cf9