Anyone who's been watching the 2023 NFL playoffs has likely heard the newest earworm to enter the zeitgeist. It technically dropped in November 2022, but the jingle from Burger King's new commercials has stuck around and become a viral meme. The song in question, appropriately titled "Whopper Whopper," starts with a man singing "Whopper" ad nauseam before diving into other attractive features of the fast food chain's burgers, like all the toppings you can expect.

Burger King seized the opportunity by releasing the track on Spotify in February 2023, and as of this writing, the track has racked up over 7 million listens. The song is a hit, which makes it all the stranger many people probably don't know who sings it. Fortunately, The Roz and Mocha Show on Kiss 92.5 tracked down the singer, who happens to be Crown from the hip-hop group Crown and the M.O.B.


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The interview was uploaded to TikTok, where Crown revealed his involvement with the ad was completely fortuitous, "I just happened to be around the studio, and we were just having fun. They happened to be working on the Burger King spot already. And when I walked in, they say, 'Hey, you know what, give it a try.'" And the rest is commercial history.

Burger King has been having a very viral 2023. Earlier in the year, the fast food chain released a special Barbie burger that was pink, making legions of consumers assume it was dipped in Pepto Bismol. Now, Burger King has a memeable jingle, which is only fair, seeing how McDonald's had its own meme in 2023 when people made strange videos surrounding the Grimace shake. And now that the answer to who sings the Burger King commercial jingle has been revealed, the only question is what's next for the singer.

As Crown's interview with Kiss 92.5 continues, he reveals how people may hear his voice as part of the Burger King brand for a while. Crown mentions, "Currently, I have been doing a lot of [Burger King's] jingles, so a lot of the voices you hear is me." The absurdity of the song has only grown in recent months. As a promotional spot for the 2023 VMAs released on YouTube, Steve Aoki remixed the "Whopper Whopper" song. It may have gotten a beat more suitable for the club, but Crown's voice can still be heard throughout.

And Crown's making music for more than just restaurants. On his Instagram, he posted how one of his new tracks, "Foster Kid," was featured on an episode of "The Chi." Crown is keeping busy these days, and his collaboration with Burger King may end up being one of the more noteworthy aspects of his discography.

Turns out, there is no full version of the song. However, I did find a song with a very similar melody. It also has the same theme of a fantasy place far away that seems too perfect to be true. That song was The Big Rock Candy Mountain by Harry McClintock.

The Big Rock Candy Mountain is a song that was first recorded by Harry McClintock in 1928. It is about a hobo who talks about his idea of paradise, that has rivers of alcohol, lakes of stew, and where you can walk out of jail as soon as you are put in. He claims to have written it back in 1895 when he was hoboing around the United States.

Between the sixteenth and nineteenth centuries in Britain, Ireland, and North America, lyrics to songs written to well known tunes were widely distributed. These were called broadside ballads, and ranged from songs about love and temperance, to comedies and drinking songs. One such song was printed as early as 1685 and is called An Invitation to Lubberland.

If Harry McClintock can take a song from the 17th century and make it his own, and Burger King can take a song from 70 years prior and make it their own, then what other songs these days have their beginnings from centuries ago?

The original version spans quite a few verses, and seems to be a sincere temperance song about a man who earnestly turns away from a wild life. The modern versions are sung ironically, often while drinking.

After this, finding out the history of certain songs became something of a hobby. I would search the internet for the origins of songs that everybody knows. From Happy Birthday to You to On Top of Old Smokey, I read them all.

This Land is Your Land is one of the most well-known American folk songs, and has been recorded and covered by many people. One of whom was also one of the most well-known American folk singers, Pete Seeger.

Pete Seeger is one of the most influential folk singers of the twentieth century. He brought a lot of formerly unknown folk songs into the public eye and also wrote many songs today that we recognize. Turn, Turn, Turn was originally his, and The Lion Sleeps Tonight was taken from his rendition of Mbube (which he misunderstood and renamed Wimoweh).

"Whopper Whopper" is a song by American fast food restaurant chain Burger King that serves as a jingle for the advertisement of the chain's signature hamburger, the Whopper. It is part of Burger King's advertising campaign You Rule! and a variation of The Burger King jingle.[2][3] Beacon Street Studios developed the song and other versions of it.[1] The jingle is known for its use on a television advertisement, also known by the same name, released on November 17, 2022.[2] The song, and "Burger Cheese Burger Cheese," were released as a single named "You Rule. Jingles" onto Spotify on February 3, 2023.[4]

Reception towards the song is mixed, with some people[who?] liking it and many others finding it irritating.[5] News outlets have described the song as viral,[3] catchy,[1] and an earworm.[6] During the 2023 NFL playoffs, some fans expressed frustration at hearing the song during ad breaks.[3] In 2023, the advertisement was not played at Super Bowl LVII,[7] with Burger King instead opting to release the song on Spotify. The song has now become an Internet meme.[8]

That damn Whopper song. It is undeniably a hit of a jingle. And, after like 1,000 listens, it is undoubtedly a ditty that tunnel into your brain like a beef-themed parasite. NFL fans, especially, are haunted by the jingle. Most diehard fans spend entire Sundays in front of the TV and, for whatever reason, Burger King must think NFL people also like fast food. I maybe watch bits of a single game each week and even I feel like I could recite the lyrics in their entirety.

The song is sung in an almost monotone, talky singing voice. It sounds remarkably like actor and I Think You Should Leave stalwart Sam Richardson. In fact, until writing this article I was sure he sang it. Richardson, likely getting countless exasperated complaints, posted on Twitter that it was not him behind the jingle.

The song, from Chicago-based ad agency O'Keefe Reinhard & Paul is technically called "You Rule," and is a riff on BK's 1970s jingle "Have it Your Way," but everyone knows "Whopper Whopper Whopper Whopper" is its actual name.

Worse (or better?) yet, there are a number of different variations on "Whopper Whopper Whopper Whopper." For instance, there's the longer version that goes into burger toppings and the like. You're simply never safe from a Whopper ambush.

Let me take you back, way back, to the early years of grade school. I attended Westport Elementary and my mind is as sharp as an elephant's. For some God-awful reason, a song my teacher made my classmates and I sing emerged from the depths of my mind and began a non-stop loop. Sort of like "The Song That Never Ends" from the TV Lamb Chop's Play-Along.

Now, there seem to be about six more fast food joints that are missing from the version above. I remember, clear as day, singing about Burger King and Taco Bell, but I've discovered a song that includes Dairy Queen, Red Lobster, Arbys, and Wendy's that's a little less cringy than this Ms. Virginia lady.

On that note, I was recently asked to break down what's going on in the following Burger King jingle (Burger Kingle, if you will) (you have no choice)--so I graciously complied with a transcription, and some notes. Listen below to what I'm talking about, follow the above image as well as you can, and read on for a closer look at what this track is doing to make you feel like buying their product is a joyous and empowering thing to do.

Well, in this case we're specifically talking about major-izing the the minor ii (two)-chord into II. (Or, from the minor key's perspective, majorizing minor iv (four) into IV.)

We've explored what exactly that uplifting sound is you heard, and some broader things the track is doing. We've ignored the role of rhythmic syncopation adding energy to the words by anticipating the beat, because this post is long enough already. Time to place these musical tools in their commercial context: as propaganda, as an exhortation to purchase burgers.

The actual information about the product, earlier in the track, is totally irrelevant. What matters is that all of your internal emotional machinery, all your associations with that lovely major-II uplifting chord, all your deep memories of E.T. and Jurassic Park and unnamable other places you've heard that sound and felt happy and heroic--all of that is funneled, intentionally, into making sure you attach that feeling to consuming our product. =) That you feel empowered to consume our product. Wow, doesn't it feel good inside to consume our product? =) ff782bc1db

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