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Flame-grilling has always been Burger King's signature cooking technique since opening in 1954, and now the burger chain is taking that to the next level by using virtual flames to "burn" its biggest competitors. While the YouTube teaser spot doesn't specify McDonald's by name, the pixelated imagery of billboards and print ads suggests that the app campaign is directly targeting the key rival.

Burger King in December boosted downloads of its mobile app by 1.5 million with its "Whopper Detour" stunt campaign that used geofencing to offer 1-cent Whoppers to smartphone users who were near rival McDonald's locations. Wendy's observed National Frozen Food Day on March 6 by trolling McDonald's on Twitter. As part of the effort, Wendy's offered customers a free Jr. Bacon Cheeseburger with any purchase through its mobile app, driving more people to download and browse the app.

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Premier Kings marks the latest bankruptcy for a large Burger King operator, with 115-unit Meridian Restaurants Unlimited and 90-unit Toms King declaring bankruptcy during the first quarter of this year. Parent company Restaurant Brands International has been working with franchisees to transition restaurant portfolios to other operators.

Kristin Salaky is the news editor at Delish.com covering viral foods, product launches, and food trends. Before joining Delish, she worked as an editor at insider.com and as the front page editor for talkingpointsmemo.com. She graduated with a degree in journalism from Ohio University in 2015.

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Pillsbury's Executive Vice President of Restaurant Operations Norman E. Brinker was tasked with turning the brand around, and strengthening its position against its main rival McDonald's. One of his initiatives was a new advertising campaign featuring a series of attack ads against its major competitors. This campaign started a competitive period between Burger King, McDonald's, and top burger chains known as the Burger wars.[15] Brinker left Burger King in 1984, to take over Dallas-based gourmet burger chain Chili's.[16]

In August 2014, 3G announced that it planned to acquire the Canadian restaurant and coffee shop chain Tim Hortons and merge it with Burger King with backing from Warren Buffett's Berkshire Hathaway. The two chains will retain separate operations post-merger, with Burger King remaining in its Miami headquarters.[50] A Tim Hortons representative stated that the proposed merger would allow Tim Hortons to leverage Burger King's resources for international growth. The combined company will be the third-largest international chain of fast food restaurants.[51][52] The deal lead to a controversy over the practice of tax inversions, in which a company decreases the amount of taxes it pays by moving its headquarters to a tax haven, a country with lower rates but maintains the majority of their operations in their previous location. As a high-profile instance of tax inversion, news of the merger was criticized by U.S. politicians, who felt that the move would result in a loss of tax revenue to foreign interests, and could result in further government pressure against inversions.[52][53][54][55]

Burger King was formerly headquartered in a nine-story office tower by the Miami International Airport in unincorporated Miami-Dade County, Florida.[80] Elaine Walker of the Miami Herald stated that the headquarters has a "Burger King" sign that drivers on State Road 836 "can't miss". In addition, the chain planned to build a neon sign on the roof to advertise the brand to passengers landing at the airport. On Monday July 8, 2002, 130 employees began working at the Burger King headquarters with the remainder moving in phases in August 2002. Prior to the moving to its current headquarters in 2002, Burger King had considered moving away from the Miami area to Texas; Miami-Dade County politicians and leaders lobbied against this, and Burger King stayed.[81] In August 2014, the future of the company's Miami headquarters was again in doubt as reports surfaced that Burger King was in talks about buying the Canadian restaurant chain Tim Hortons, with a view to relocating its headquarters to Canada where the corporate tax rate was lower.[82][83] The merger between Burger King and Tim Hortons created the fast food company now known as Restaurant Brands International Inc.[84]

On November 19, 2019, a lawsuit was filed by a vegan from Atlanta, Georgia against Burger King for allegedly failing to clearly disclose that Impossible Whopper burgers were heated on the same grill as their beef burgers.[153] The lawsuit was dismissed.[154]

When the predecessor of Burger King first opened in Jacksonville in 1953, its menu consisted predominantly of basic hamburgers, French fries, soft drinks, milkshakes, and desserts. After being acquired by its Miami, Florida, franchisees and renamed to its current moniker in 1954, BK began expanding the breadth of its menu by adding the Whopper sandwich in 1957. This quarter-pound (4 oz (110 g)) hamburger was created by Burger King's new owners James McLamore and David Edgerton as a way to differentiate BK from other burger outlets at the time.[163] Since its inception, the Whopper has become synonymous with Burger King and has become the focus of much of its advertising.[164] The company even named its new kiosk-style restaurants Whopper Bars.[165]

In order to appeal to as many demographic groups as possible and better compete with its competitor, Wendy's, Burger King added a multi-tiered value menu in 1993 with items priced at 99, US$1.99 and $2.99.[22] The additions, part of then CEO James Adamson's back-to-basics program called Operation Phoenix, were an attempt to add not only a value menu, but also a line of value meals.[175] The tiered menu was replaced with a more standard value menu in 1998 while the value meals were separated into their own menu segment.[176] This value menu featured seven products: Whopper Jr., five-piece Chicken Tenders, a bacon cheeseburger, medium-sized French fries, medium soft drink, medium onion rings, and a small milkshake. In 2002 and 2006, BK revamped its value menu, adding and removing several different products such as chili and its Rodeo Cheeseburger.[177] Many of these items have since been discontinued, modified or relegated to a regional menu option.[178] To better appeal to a more adult palate and demographic, BK introduced several new products to its menu in 2003, including several new or revamped chicken products, a new salad line and its BK Joe brand of coffee. Some of the new products, including their Enormous Omelet Sandwich line and the BK Stacker line, brought negative attention due to the large portion size, and amounts of unhealthy fats and trans-fats.[179][180][181] Many of these products featured higher quality ingredients like whole chicken breast, Angus beef, and natural cheeses such as cheddar and pepper jack.[182] Again, not all these products, such as the BK Baguette line, have met sales expectations.[36]

After successfully testing vegan products at meat-free temporary restaurants in Leicester Square and Bristol, Burger King UK announced that in 2023 it would offer a Vegan Royale Bakon King, made with vegan bacon, vegan cheese and a vegan burger made by The Vegetarian Butcher.[194]

Shortly after the acquisition of Burger King by TPG Capital, L.P. in 2002, its new CEO Brad Blum set about turning around the fortunes of the company by initiating an overhaul of its flailing advertising programs. One of the first moves by the company was to reinstate its famous "Have it your way" slogan as the corporate motto. BK handed the effort off to its new advertising agency, Miami-based Crispin Porter + Bogusky (abbreviated as CP+B). CP+B was known for having a hip, subversive tack when creating campaigns for its clients, exactly what BK was looking for.[36][37] One of CP+B strategies was to revive the Burger King character used during BK's 1970s/1980s Burger King Kingdom children's advertising campaign as a caricatured variation, now simply called "the King".[209][210] The farcical nature of "the Burger King" centered advertisements inspired an internet meme where the King is edited into unusual situations that are either comical or menacing, many times followed with the phrase "Where is your God now?"

Ever since the first Insta-Burger King opened its doors in Jacksonville, Florida, in 1953, the chain has been serving up signature flame-broiled burgers, milkshakes, and fries that have satisfied customers all over the globe.

"At Burger King we believe that real food tastes better," Fernando Machado, Restaurant Brands International's chief marketing officer, said in a press release. "That's why we are working hard to remove preservatives, colors, and flavors from artificial sources from the food we serve in all countries around the world."

In 1979, former McDonald's executive Donald N. Smith introduced the new menu items as well as signature burgers in a strategy to target older customers who were willing to spend a little more on quality food.

The chain originally ran into problems with its flame broilers. While they could easily cook burgers, it was harder for the broilers to cook breakfast items in the same way that a traditional grill could.

Burger King now only has one triple-stacked burger, but fan favorites like the Angry Triple Whopper are remembered fondly by Burger King fans. Last year, the chain brought back the Angry Whopper for a limited time before removing it from the menu again.

Since the patties are cooked on the same grills as traditional meat burgers, they may come into contact with meat by-products. Burger King said it never advertised the burger as vegan or promised to cook them in a particular way.

Consumers in the proposed class-action lawsuit claim Burger King misleads customers and has allegedly committed a breach of contract by showing its bestselling burger with ingredients that \"overflow over the bun,\" which make the sandwich appear 35% larger, and with more than double the amount of meat than what it actually serves customers. ff782bc1db