My inaugaral font of the month is the work of Julieta Ulanovsky, who lives in Buenos Aries. She drew the inspiration for the font from the urban, hand-drawn lettering on old posters, signs and other letterforms in the neighbourhood where she lives and works, Montserrat.

The typeface evokes the modernist style of the early 20th century, but it feels less formal than, say, Futura. Montserrat comes in 3 variants right now, the original regular version, an alternate caps version and "Subrayada", which has built in underlining (and which I am not so keen on). The alternate caps are probably more suitable for display being a little wacky, Julia says that they are intended "to capture the variety and soul of Buenos Aires".


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For me, the most useful varient is the regular version. I love the geometric simplicity of the letters, especially the capitals. Montserrat really shines for short pieces of all caps. It reminds me of the elegant simplicity of the old penguin book covers. In lowercase, Montserrat, is still a pretty nice font with a nice large x-height and a lot more character than Arial or Helvetica.

Montserrat is a geometric sans-serif typeface designed by Argentine graphic designer Julieta Ulanovsky and released in 2011. It was inspired by posters, signs and painted windows from the first half of the twentieth century, seen in the historic Montserrat neighbourhood of Buenos Aires.[1]

The project was started in 2010 by Ulanovsky[2] and was released through the Google Fonts catalogue in 2011. Montserrat has become increasingly popular among web designers, and it is used on over 17 million websites.[3]

Montserrat has been developed into a large family, consisting of nine weights (from Thin to Black), a set of alternate characters, a distinctive Subrayada (underlined) variant, and support for the Cyrillic character set.[4]

According to lead designer Ulanovsky, it is a functional and contemporary alphabet, with uses ranging from publishing to the corporative world. She refers to it as a "geometric typeface with bold optical adjustments."[1]

Ulanovsky began the project in 2010 while she was studying for a master's degree at the Faculty of Architecture, Design and Urbanism (FADU), University of Buenos Aires. She gathered inspiration from the 1920-1950s lettering on street signs, posters, painted windows, and cafe canopies in the homonymous neighborhood.[3] Eventually, it became the third most popular font on the platform, gathering over 2.7 trillion views as of September 2023.[5]

During the course of her studies, she realised that these letterforms were not as common as they once had been, so she felt compelled to "rescue the beauty of urban typography" through a new font under a free and open source license.[2]

As urban development changes this place, it will never return to its original form and loses forever the designs that are so special and unique. To draw the letters, I rely on examples of lettering in the urban space. Each selected example produces its own variants in length, width and height proportions, each adding to the Montserrat family. The old typographies and canopies are irretrievable when they are replaced.

For its financing, the project was launched in the Kickstarter website in 2011, and was crowdfunded by anonymous backers. The typeface was published in Google Fonts the same year.[4] Eventually, it became the third most popular font on the platform, gathering over 2.7 trillion views as of September 2023.[6]

Ulanovsky also stated that "this can be a lifelong project, because letterforms are continuously being discovered in urban situations. This case is the opposite from common typography, characters go from the streets to the computer, it is like digitizing something completely analogical."[7]

Montserrat has gained popularity as a free alternative to other similar sans-serif fonts, such as Gotham or Avenir.[8] Although mainly seen in websites and online media, its high readability and ease of scaling make Montserrat a suitable typeface for printed material, such as brochures, signage and even books (as can be seen in the "Cientficas de Ac" acknowledgements.)[9]

In 2018, with the release of the 2018-2024 Graphic Identity Manual for the Presidential Office of Mexico, Montserrat became the official font for documentation, presentations and publicity for the Government of Mexico and Legislative Assambley of the Vologda Region.[10]

In 2015, a set of some weights and italics were developed by Ulanovsky, Ale Paul, Carolina Giovagnoli, Andrs Torresi, Juan Pablo del Peral and Sol Matas. In November 2017, the font family was redrawn by Jacques Le Bailly to include a full set of weights, and to adjust the regular set for a better use in longer text.[4]

In late 2017, Julieta Ulanovsky and her collaborators worked together with Maria Doreuli and Alexei Vanyashin for the development of a Cyrillic character set.[4] Ulanovsky's collaborator, Sol Matas, stated that, being unfamiliar with the writing system, the greatest challenge they faced was to remain faithful to the Argentine inspiration while designing characters that looked natural in the Cyrillic context. The Cyrillic expansion culminated in 8,640 new characters for Montserrat across all nine weights.[13]

At 2.78 million Km, this narrow country stretches all the way from the tropics to the bottom of the world. Ushuaia, which sits at the narrow end of Argentina near the South Pole is the most southern city in the world.

The Andes mountain range marks the west of the country, where you will find the highest mountain in the southern hemisphere, Aconcagua. From the Andes across to Buenos Aires and the border with Uruguay (a 12-15 hour straight drive), the wide-open Pampas of Argentina stretch in every direction. This is cattle-rearing land and is where gauchos (Argentine cowboys) tend to the best beef in the world.

I have a lonely planet guide from 2001 and it talks about how expensive the country was. 2001 also happens to be the year of the infamous financial crash which resulted in the biggest default in history. A few months after I bought that book, it became one of the cheapest destinations in the world (not for locals but for visitors where the cost of living was reduced by 75%). It was easy back then to live a relatively comfortable life for $600 a month.

The official language is Spanish. There are many unofficial indigenous languages spoken in the provinces, but Spanish is the language of Government and the one spoken on the street by 99% of the people. Learning the language will open up a lot of opportunities.

There are only 1000 spots available and I would have thought these visas would go like hot cakes. But the Irish ambassador to Argentina told me a few years ago that they never fill the quota of visas. Sounds like a wasted opportunity to spend a year in a beautiful country without the hassle of immigration procedures.

Cards with PIN and chip work better. Bring several cards from different banks if possible. You never know when one ATM system will go down. Some ATMs charge over $5 for a withdrawal of less than $200 (whatever the maximum is at the time).

The financial crisis in 2001 caused the collapse of entire industries, family businesses, and the trust in the government. The country has never recovered. Inflation has been running at almost 30% a year for nearly two decades.

From 2002 to 2012, Argentina was one of the cheapest countries to live in for anyone with foreign currency. I first went there in 2006 and could enjoy a steak dinner in the best restaurant in town, with a classy bottle of wine for $20.

Prices have risen quickly and accommodation owners put the rental prices up every year to keep up with inflammation. One-bedroom Airbnb apartments that cost $20 a night in 2014 were $50 a night by 2015.

The economist ranks Argentina as one of the worst places in the world to do business. As a previous business owner in the country (for 10 years), I can attest to this. Business dealings in Argentina will test the most patient people in the world. But to paraphrase the great Frank Sinatra, If you can make it here, you can make it anywhere. After working and managing businesses here, every other country seems like a cakewalk.

Buenos Aires, the main entry point for visitors to Argentina has two airports. The first is the international airport Buenos Aires Ministro Pistarini (EZE), also known as Ezeiza International Airport (thus the airport code letters). The second is the domestic airport Aeroparque Jorge Newbery (AEP), which is located in the city and services international flights to Rio de Janeiro, Asuncion, and others.

The big players for domestic flights in Argentina are currently Aerolineas Argentinas and Lan Argentina. They are the only real players because Government policies have meant that competitors cannot enter the market. Travelling 16 hours on a bus to Bariloche or Salta will soon not be the only option for people on a budget.

Airbnb prices have increased a lot in recent years. Hostels are still good value but consider a Buenos Aires hotel or apartment for your first night at least. It makes your arrival less stressful and gives you fewer things to things about.

The minimum requirement for the rentista visa is a passive income of AR$ 30,000. However, this amount can be affected by inflation, so the Agency has discretionary powers to consider this requirement as not enough and request more. The recommended amount is USD 2,000 dollars a month.

Standard and requirements do not apply to nationals from countries that need a visa to enter Argentina as tourists (typically Asia, Middle East and Africa). These nationalities are denied petitions like the rentista, and for family-based petitions, it is also difficult.

Hi Keith, I really enjoyed all of the information in this post. My husband and I are considering the move to Buenos Aires but now I am a little concerned about the internet. We both teach English online. You mentioned how internet is unreliable at times. What providers could we get to minimize this occurrence? Or is it pretty much unavoidable?

Thanks again for the wealth of info you provided! 152ee80cbc

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