Effective Date: July 29, 2025
This Privacy Policy describes how Bubble Rush Challenge ("we," "our," or "us") collects, uses, and discloses information when you download, install, and use our mobile game application (the "App"). We are committed to protecting your privacy while providing an engaging bubble-popping game experience.
1. Information We Collect
Bubble Rush Challenge is a bubble-popping game where players match and clear bubbles to progress. Our data collection is designed to enhance your gaming experience, analyze app performance, and support in-app advertising, all while protecting your privacy.
1.1 Information You Provide Directly (Optional):
Account Information: If the game offers optional account creation, you might provide a username or email address. This is typically used for saving game progress across devices, participating in leaderboards, or receiving in-game notifications.
Customer Support: If you contact us for support, you may provide your contact information (such as an email address) and details about your inquiry.
Transaction Information: If you make in-app purchases (e.g., for power-ups, extra lives, or ad removal), we receive transaction details from the payment service provider (e.g., Google Play, Apple App Store), but we do not collect or store your sensitive financial account information (like credit card numbers).
1.2 Information Collected Automatically (Non-Personal):
Device Information: We automatically collect information about the device you use to access the App, including the device model, operating system version, unique device identifiers (such as Google Advertising ID or IDFA, which are resettable advertising IDs and do not directly identify you), screen resolution, language settings, and mobile network information. This helps us ensure compatibility, optimize game performance, and provide a smooth experience.
Usage Data: We collect anonymous and aggregated information about how you interact with the App, such as game progress (e.g., levels completed, scores, achievements, bubbles popped), features accessed, time spent in the App, in-game events (e.g., power-up usage, game restarts), and crash reports. This data helps us understand player behavior, improve game mechanics, balance difficulty, and fix bugs.
IP Address: Your IP address may be collected by our analytics and advertising partners to determine your approximate general geographic location (e.g., country or region). This is used for purposes like server optimization, displaying regionally relevant (non-personalized or personalized) ads, and understanding global user distribution. It does not provide your precise real-time location.
Advertising Identifiers: We collect advertising identifiers (such as Google Advertising ID on Android or IDFA on iOS) for advertising and analytics purposes. These identifiers allow third-party ad networks to deliver relevant ads and measure the effectiveness of ad campaigns. You can typically reset these identifiers or opt out of personalized advertising through your device settings.
Cookies and Tracking Technologies: We and our third-party service providers may use cookies and similar tracking technologies (e.g., web beacons, pixels) to collect information about your interactions with the App, recognize your device, and improve your experience.
Information from Third Parties:
Social Media Platforms: If you choose to link your social media account to the App (e.g., for leaderboard integration or sharing scores), we may receive certain information from that platform according to their policies and your privacy settings, such as your public profile information.
Payment Processors: As mentioned, when you make in-app purchases, payment processors provide us with transaction details (excluding sensitive financial information).
Analytics and Advertising Partners: We may receive aggregated or anonymized data from our analytics and advertising partners to help us understand user demographics and ad performance.
2. How We Use Your Information
The information we collect is used for the following purposes:
To Operate and Maintain the App: To provide you with the game, enable gameplay, save your progress, manage leaderboards, and deliver game content (e.g., new levels, challenges).
To Enhance Your Gaming Experience: To personalize gameplay, offer relevant in-game content (e.g., suggested power-ups, new puzzles), and optimize game performance for your specific device.
For Analytics and Improvement: To understand and analyze how players use the App, which helps us improve its design, functionality, stability, and overall user experience. This includes identifying popular features, diagnosing and fixing bugs, and optimizing resource usage.
For Communication: To respond to your inquiries, provide customer support, and send you important App-related updates or notifications (e.g., new features, bug fixes, policy changes).
For Marketing and Advertising: To display relevant in-app advertisements to you and measure the effectiveness of our advertising campaigns. This helps us keep the game free. Where permitted by law and your preferences, we may also use information to send you promotional communications about our games or services.
To Ensure Security and Prevent Fraud: To detect, investigate, and prevent fraudulent activity, abuse, unauthorized access, and other malicious activities within the game environment, thereby protecting our services and users.
To Comply with Law: To comply with applicable laws, regulations, legal processes, or governmental requests.
3. How We Share Your Information
We do not sell your personal information. We may share information with third parties in the following limited circumstances:
Service Providers: We engage third-party companies and individuals to perform services on our behalf. This includes, but is not limited to:
Analytics Providers: (e.g., Google Analytics for Firebase) to help us understand App usage and player behavior in an aggregated and anonymized form.
Advertising Partners: (e.g., Google AdMob) to facilitate the display of in-app advertisements. These partners may use advertising identifiers to serve personalized ads based on your device settings and, where required, your consent, and to measure ad campaign effectiveness.
Cloud Hosting Providers: For storing optional account data if you choose to sync game progress.
Customer Support Platforms: For managing and responding to your support inquiries.
These third parties have access to your information only to perform these tasks on our behalf and are obligated to protect your information and use it only for the purposes for which we disclose it to them.
With Your Consent: We may share your information if you give us explicit permission to do so (e.g., by sharing your high score on social media through an App-integrated sharing feature).
Affiliates: We may share information with our affiliates, who will use the information in a manner consistent with this Privacy Policy.
For Legal Reasons: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency request). We may also disclose information when we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, or situations involving potential threats to the safety of any person.
Business Transfers: In the event of a merger, acquisition, reorganization, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity as part of the transaction. We will notify you of any such change in ownership or control of your information via a prominent notice within the App or on our website.
4. Data Retention and Security
Data Retention: We retain the information we collect for as long as necessary to provide the App services, comply with our legal obligations, resolve disputes, and enforce our agreements. Game progress data associated with optional accounts will be retained until the account is deleted or as otherwise required by law.
Security Measures: We implement reasonable technical and organizational measures designed to protect the information we collect from unauthorized access, alteration, disclosure, or destruction. However, please be aware that no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.
5. Your Choices and Rights
Advertising Preferences: You can typically control personalized advertising by adjusting your mobile device settings. This often involves resetting your advertising ID or opting out of interest-based ads through your device's privacy settings (e.g., on Android: Settings > Google > Ads; on iOS: Settings > Privacy & Security > Tracking).
Device Permissions: You can control the permissions the App has on your device (e.g., network access, storage access for game saves). You can manage these permissions through your device's operating system settings. Please note that restricting certain permissions may affect game functionality.
Data Access, Correction, and Deletion: Depending on your jurisdiction and the type of data we hold, you may have the right to access, correct, update, or request the deletion of your personal data. Please contact us to exercise these rights. We will respond to your request in accordance with applicable law.
Opt-Out of Marketing Communications: If you receive marketing emails from us, you can unsubscribe by following the instructions in the email.
6. Children's Privacy
Our App is general audience and not intended for children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If we become aware that we have collected personal information from a child under 13 without verifiable parental consent, we will take steps to remove that information from our servers promptly. We encourage parents and guardians to monitor their children's online activity and instruct their children never to provide personal information through the App without their permission.
7. International Data Transfers
As we operate globally, the information we collect may be transferred to and processed in countries other than your country of residence, including the United States, where our service providers may be located. These countries may have data protection laws that are different from the laws of your country. We take steps to ensure that your data is treated in accordance with this Privacy Policy and applicable law.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy within the App and updating the "Effective Date" at the top of this policy. You are advised to review this Privacy Policy periodically for any changes. Your continued use of the App after any changes signifies your acceptance of the updated policy.