Broadway Infotech- Article
Why Should You Invest In A Mobile-Friendly Website
It is difficult to think of a site without responsive design because you can’t limit your options of accessing a site from the convenience of your handheld mobile devices.
If you believe that SEO is the only reason behind the necessity of a mobile website design then, my friend, you are looking only at one side of the coin. You need to look at both sides of the coin to get a clear picture.
Yes, SEO is a big reason for digital marketing analysts advising websites to become responsive, but it isn’t the only reason. In fact, it is one of the many reasons or benefits that you have by making your site responsive. And you will change your opinion about the necessity of a mobile site after going through the article.
Let’s back to the time when mobiles were only used for voice calling and text messaging
Earlier websites were meant only for desktops and laptops, as these were the only devices available for accessing the web. At that time, sites were designed and developed only for computer uses. Also, there was no technology available for creating responsive website design.
Mobile Revolution
Advancements in mobile technology revolutionized the digital world. Today people talk about screen sizes instead of desktops and laptops. You have phones of varying screen sizes from 6-inches to 11-inches and more. The bigger screen phones are called tabs. And these trendy gadgets have caught the attention of users, especially youngsters.
The shift from a traditional desktop design to a mobile-friendly website started with people or targeted audiences starting using their phones as computers. They expect websites to download decently on every screen size, and they are little bothered about the expense of technology used for making sites for all screen sizes.
You can’t request your targeted audiences to sit before their desktops or open their laptops to visit your site because you don’t want to create a responsive design. Here you will lose business to your competitors whose sites download on every screen size.
Accessibility
Having a mobile web design will enhance your accessibility. It is like you are saying to your customers that they can visit your site anytime, anywhere, and from any device. It is like you are prepared to welcome your visitors all the time. It is like you are everywhere if your visitors want to visit your site. And it will have a positive effect on your brand value. The targeted audiences will start taking your site seriously once your site starts appearing in mobile searches.
Internet Users
Perhaps it is the biggest reason to make your website responsive. When your targeted audiences are available on the mobiles; when they are searching for information about your business on their tabs, there is little reason to deny them the luxury of visiting your site on whatever device they choose. In other words, you simply can’t force the targeted audiences to use their laptops to visit your site. And if you do so, you will lose business.
Here you can argue that a site designed for desktops can be opened on mobiles as well. Yes, the argument is right but the problem is in viewing. A desktop site will appear like a mess on a mobile or tab. Before you make any opinion on a mobile site, you should talk to a mobile website design company about the latest technology and cost involved in making user-friendly sites.
Technology
Mobile technology has become advanced. Gone are the days when viewers had problems with mobile sites. Today sites fit decently in every screen size. As a viewer, you won’t need to scroll a mobile site up and down or right and left to view content. And if you aren’t using the latest web design technology, you are indirectly helping your competitors.
Competition
Another reason behind the popularity of mobile sites is competition. Do you know that all your competitors are available on mobiles and that they are doing well? When the targeted audiences have the option of doing business with mobile sites, why would they visit your site that opens only on desktops and laptops? If you want to stay in the competition, you have to invest in a mobile website design.
Google
In 2015, Google made mobile design a factor in ranking websites. It means that the search engine would give more value to sites that are responsive in design. In other words, your site won’t achieve a high rank without becoming responsive. Also, you will lose your present search rank, if you don’t update your site with responsive features. And you can take it as a punishment from Google.
First Impression
A potential customer visits your website for the first time from his tab and finds the site too slow to download on a tab. Also, the site appears in a zig-zag manner that further complicates the matter. What do you think he will do with your site? He will immediately click back from your site to never return. Also, he will give a poor rating to your site in his reviews or word of mouth. But a responsive website design can save you from this embarrassment.
Marketing
When you have a mobile site, you can share its links with targeted audiences through text messages and chats. The viewers can click on the given link and visit your site in a hassle-free manner. In this way, you can expand your reach and enhance your credibility and acceptance with the help of a mobile site. And designing a mobile site won’t cost you a high price. It is a small amount that you can easily spend on your business.
Final Thoughts
Discuss your needs with a leading and experienced mobile website design company to know more about the value and importance of a mobile site. Also, you can get answers to all your queries about a mobile site from the company.