10 Convincing Reasons For Making A Responsive Website
If you are running a website business without a mobile site, you are losing your edge over others who are doing well on both desktops and mobiles.
There are many reasons to believe that responsive website design is essential for every online business. But many people consider it a luxury. It is only beneficial for them to have a site to access the mobile market. But little do they know that a responsive website requires little maintenance, downloads faster, and is easier to promote on search engines.
Let’s quickly list the main advantages of a responsive website
1. More Mobile Traffic
Expect more mobile traffic in the coming days as highlighted in a 2015 report by SimilarWeb. The report shows a steep growth in traffic from mobile devices in the U.S. The report concluded that mobile traffic would gain momentum in the coming years. By making a responsive site, you can open a source of web traffic for your business. Conversely, if your site is not mobile-friendly, it will get negative reviews and lose traffic. If you are serious about your website business, you should make your site responsive.
2. Faster Pages
A mobile-friendly website will take less time to download, so visitors will not have to wait to view the content. Faster pages will keep visitors attention and encourage them to seek more information. With faster pages, you can easily convince your visitors about the quality of your services and make them your customers. Also, a well-optimized mobile site will keep your business ahead of the competition. It will give you an edge over others. But a slow-moving site will lose visitors and business that you expect from targeted traffic.
3. Low Bounce Rate
The bounce rate is the speed at which visitors click back from a site. Although some visitors are expected to return, a higher rate reflects a poor user experience. Visitors will stay on your site only when they get a unique and improved user experience. Your site may perform well on desktop, but if it is not visible on mobiles and tabs, it will spoil the visitors user experience. If your website is not optimized for mobile, it will have a higher bounce rate. And you should know that a high bounce rate could impact your search engine ranking.
4. Higher Conversion rate
Once your site starts performing well on mobiles and tabs, you will notice that the conversion rate of the website is going in an upward direction. A good mobile website design will attract the attention of the target customers and help them to explore the website and decide whether to subscribe to a service or not. When visitors can do everything on your mobile website, they'll be happy to give you business. They will rely on your site and take it seriously. The high conversion rate will further boost your search engine ranking.
5. Improved Browsing Experience
You will agree that the first impression is always the last. Internet users today expect sites to be mobile friendly, and if your site is not optimized for mobiles and tabs, it will not give a good experience to the target audience. They won’t like zooming, shrinking, and pinching your site to view the content. They will prefer clicking back from the site to never coming back again. But you can prevent this from happening on your site by simply making the site mobile friendly. It is a quick process and affordable as well.
6. Faster Mobile Site Development At Lower Cost
A responsive web design will not cost you much, and whatever investment you make in a responsive site will come back in the form of an increase in website ranking, traffic and business. Also, you will save money on maintenance costs in the long run. Building a responsive site is like a one-time investment after which you can expect a huge return. Before making an opinion on the cost of a mobile site, you should get quick quotes from leading web design companies. Compare their quotes and services to find the best web developer.
7. Lower Maintenance Needs
Having one site for all screen sizes will lower your maintenance needs in the long run. Also, the cost of website maintenance will come down considerably, if you keep one site for all devices. But running two websites, one for desktop and one for mobile will increase your investment in websites. Responsive design would mean hassle-free development and operation. Neither your developer nor your managers will need to spend hours updating and maintaining your site with user-friendly features and content. There will be one update for all.
8. Convenient Analytics Reporting
Having a mobile web design will help with analytics reporting as you will not need to create separate reports for desktop and mobile sites. Google Analytics can give a great insight into your web traffic. You can track the journey of your visitors from the sources to your site. And you will be delighted to know that Google Analytics and other tools cater to responsive sites. You can use a tool of your choice and generate detailed reports to study the flow of your web traffic and the behaviour of your website visitors.
9. Improved SEO
Google now considers responsive design as a factor in search ranking. Sites that are optimized for mobile get higher rankings than sites that don't perform well on mobile. If you want to beat your competitors in search marketing, you need to get serious about optimizing your site for mobile traffic. A small investment in a mobile site can give you a big jump in search rankings, and a high search rank will boost your website performance.
10. Improved Offline Browsing Experience
The latest mobile technology employs an HTML5 feature that allows viewing content within HTML5 web applications even when the device isn’t connected Internet. It is an added advantage of a responsive site, and you will agree that this feature can boost your website performance in the long run.
Conclusion
You should take a mobile website design company as your partner in growth and expansion. The company will make your website responsive so it runs well on mobiles, and tabs give you all the benefits of a mobile site.