Assistant Professor in Business Administration [CV]
Gies College of Business
University of Illinois at Urbana-Champaign
Email: brianhan [at] illinois [dot] edu
Tel: +1 818 216 4580, +86 136 1173 2256
Welcome! I am an Assistant Professor in Business Administration at UIUC Gies College of Business. My research examines how firms use data and AI to shape interactions, decisions, and outcomes across online and offline settings. Collaborating closely with industry partners, I use large-scale field experiments and observational data to study how digital technologies and AI transform consumer behavior, service systems, and organizational decision-making. I received my Ph.D. in Data Sciences and Operations from USC Marshall School of Business.
1. Participation Governance in Consumer and AI Co-creation: Whether to Intervene and How to Design It
Zhang, M., Han, B. R., Sun, T., Luo, L., & Golden, J.
Production and Operations Management, conditional accept. [Link]
2. AI’s Invisible Hand: How Algorithms and Personal Data Shape Consumers and Competition
Han, B. R. & Sun, T. (2025).
Management and Business Review, 5(4), 28–36. [Link]
3. Commercializing the Package Flow: Cross-sampling Physical Products Through E-commerce Warehouses
Han, B. R., Chu, L. Y., Sun, T., & Wu, L. (2025).
Management Science, Articles in Advance, 1–20. [Link]
Second Place, CSAMSE Practice Award 2022
Third Place, CSAMSE Best Paper Award 2022
Second Place, ICIS Kauffman Best Paper Award 2020
Accepted, ICIS Conference Proceedings 2020
Winner, WISE Best Student Paper Award 2019
4. Connecting Customers and Merchants Offline: Experimental Evidence from the Commercialization of Last-mile Stations at Alibaba
Han, B. R., Sun, T., Chu, L. Y., & Wu, L. (2024).
MIS Quarterly, 48(3), 1157–1192. [Link]
Accepted, CODE 2018; WISE 2018; SCECR 2019; CIST 2019; ICIS 2019
5. COVID-19 and E-commerce Operations: Evidence from Alibaba
Han, B. R., Sun, T., Chu, L. Y., & Wu, L. (2022).
Manufacturing & Service Operations Management, 24(3), 1388–1405. [Link]
Accepted, ICIS 2021; CIST 2020; WISE 2020
6. Maximizing Intervention Effectiveness
Gupta, V., Han, B. R., Kim, S. H., & Paek, H. (2020).
Management Science, 66(12), 5576–5598. [Link]
Finalist, INFORMS Pierskalla Award 2018
Finalist, POMS CHOM Best Paper Competition 2018
Accepted, M&SOM Healthcare SIG 2018
7. Field Experiments on Digital Platforms: An Empirical Lens on Platform Dynamics
Han, B. R. & Sun, T. (forthcoming). Chapter 15 in The Handbook of Business, Economics, and Law of Digital Platforms.
A. Dukes, D. D. Sokol, T. Sun, & F. Zhu (Eds.). Cambridge University Press.
8. A Simple Solution to Improving Human Supervision of Algorithms: Evidence from Smart Vending
Zhao, M., Han, B. R., Chen, X., & Zhu, T.
Major Revision, Manufacturing & Service Operations Management. [Link]
Finalist, INFORMS Behavioral Operations Management (BOM) Best Working Paper Competition 2026
Winner, POMS College of Behavior in Operations Management Junior Scholar Paper Competition 2026
Third Place, CSAMSE Practice Award 2024
Accepted, CIST 2024; CODE@MIT 2024; M&SOM Supply Chain Management SIG 2025
Scheduled for presentation at INFORMS, San Francisco, November 2026
9. Value of Autonomous Last-mile Delivery: Evidence from Alibaba
Han, B. R., Li, M., Zhang, Y., & Li, P.
Major Revision, Management Science. [Link]
Accepted, ICIS Conference Proceedings 2023; WISE 2024
10. Gatekeeping under Patient Choice: Anticipatory Over-referral in Tiered Healthcare Systems
Li, G., Han, B. R., Nagarajan, M., & Tong, C.
Under Review, Management Science.
Monologue vs. Dialogue: A Field Experiment on AI-Enabled Telemarketing
With Ma, X., Lee, D., and Kwon, J.
Accepted, CIST 2024; ICIS Conference Proceedings 2024.
Human or Robot? Evidence from Last-Mile Delivery Service
With Li, B., Ma, X., Tang, D., and Fu, L. [Link]
Accepted, CIST 2025.
Impact of Human Entry on Autonomous Delivery
With Li, B. and Chen, J.
Scheduled for presentation at INFORMS, San Francisco, November 2026.
Gies College of Business, University of Illinois at Urbana-Champaign
BADM 211 Business Analytics II — Spring and Fall 2026
BADM 275 Fundamentals of Operations Management — Spring/Fall 2021; Spring 2023; Spring/Fall 2024; Winter 2024 (online); Fall 2025
Ph.D. Research Seminar in IS and OM — BADM 590: Fall 2021; BADM 569: Spring 2023
BADM 591 Proseminar in Business Administration (co-instructor) — Fall 2021
Marshall School of Business, University of Southern California
BUAD 311 Operations Management — Fall 2017
Data Application Lab
Online Courses in Business Analytics — 2017–2020
Finalist, INFORMS Behavioral Operations Management (BOM) Best Working Paper Competition, 2026
Winner, POMS College of Behavior in Operations Management Junior Scholar Paper Competition, 2026
M&SOM Meritorious Service Award, 2025
Third Place, CSAMSE Practice Award, 2024
Second Place, CSAMSE Practice Award, 2022
Third Place, CSAMSE Best Paper Award, 2022
Second Place, INFORMS TIMES Best Dissertation Award, 2021
Second Place, ICIS Kauffman Best Paper Award, 2020
Winner, WISE Best Student Paper Award, 2019
Finalist, INFORMS Pierskalla Award, 2018
Finalist, POMS CHOM Best Paper Competition, 2018
UIUC Teachers Ranked as Excellent by Their Students — Spring/Fall 2021; Spring 2023; Fall 2024
First Place, USC Marshall Ph.D. Teaching Award, 2017
Associate Editor: Decision Sciences; ICIS 2025
Editorial Review Board: Information Systems Research special issue on Compassionate AI
Program Committee: CIST 2022–2026; WITS 2026
University of Illinois: University Senate, Senator (2025–present); Gies Supply Chain Management Curriculum Design Committee (2025–present); IOSA Brownbag Organizer (2025–present)