Brian Rongqing Han
Brian Rongqing Han
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Assistant Professor in Business Administration [CV]
Gies College of Business
University of Illinois at Urbana-Champaign
Email: brianhan [at] illinois [dot] edu
Tel: +1 818 216 4580, +86 136 1173 2256
About Me
About Me
Welcome! I am an Assistant Professor in Business Administration at UIUC Gies College of Business. My research seeks to understand the economic impact of technological and operational innovation, particularly focusing on retailing and human-AI/Algorithm interaction. Collaborating closely with industry partners, I design field experiments or use observational data to understand new technology and business practices and develop data-driven frameworks to facilitate better decision-making. I received my Ph.D. in Data Sciences and Operations from USC Marshall School of Business in 2020.
Research
Research
1. A Simple Solution to Improving Human Supervision of Algorithms: Evidence from Smart Vending
Zhao, M., Han, B. R., Chen, X., and Zhu, T.
Under Review
[Link]
Third Place, CSAMSE Practice Award 2024
Accepted, CODE@MIT 2024
2. Value of Autonomous Last-mile Delivery: Evidence from Alibaba
Han, B. R., Li, M., Zhang, Y., and Li, P.
Under Review
[Link]
Accepted, ICIS Conference Proceedings 2023, WISE 2024
3. The Impact of Patient Choice on Referral-Based Healthcare Systems
Li, G., Han, B. R., Nagarajan, M., and Tong, C.
Under Review
4. Motivating Consumer and AI Co-creation
Zhang, M., Han, B. R., Sun, T., Luo, L., and Golden, J.
Under Review
5. Commercializing the Package Flow: Cross-sampling Physical Products Through E-commerce Warehouses
Forthcoming, Management Science
Han, B. R., Chu, L. Y., Sun, T., & Wu, L.
[Link]
Second Place, CSAMSE Practice Award 2022
Third Place, CSAMSE Best Paper Award 2022
Second Place, ICIS Kauffman Best Paper Award 2020
Accepted, ICIS Conference Proceedings 2020
Winner, WISE Best Student Paper Award 2019, previously titled "Cross-Sampling Physical Products Through E-Commerce Warehouses: Experimental Evidence from Alibaba"
6. Connecting Customers and Merchants Offline: Experimental Evidence from the Commercialization of Last-Mile Stations at Alibaba
MIS Quarterly （2024）
Han, B. R., Sun, T., Chu, L. Y., & Wu, L.
[Link]
Accepted, ICIS Conference Proceedings 2019
7. COVID-19 and E-commerce Operations: Evidence from Alibaba
Manufacturing & Service Operations Management (2022)
Han, B. R., Sun, T., Chu, L. Y., & Wu, L.
[Link]
Accepted, ICIS Conference Proceedings 2021, CIST 2020, WISE 2020
8. Maximizing Intervention Effectiveness
Gupta, V., Han, B. R., Kim, S. H., & Paek, H.
Management Science (2020)
[Link]
Finalist, INFORMS the Pierskalla Award 2018
Finalist, POMS CHOM Best Paper Competition 2018
Accepted, M&SOM Healthcare SIG 2018
Teaching
Teaching
Gies College of Business, University of Illinois at Urbana-Champaign, IL
BADM 275 Fundamentals of Operations Management, Undergraduate, Spr 2021, Fall 2021, Spr 2023, Spr & Fall 2024
BADM 569 Seminar Course in Information Systems, Doctoral, Fall 2021, Spring 2023
Ranked as Excellent 2021, 2023, 2024
Marshall School of Business, University of Southern California, CA
BUAD 311 Operations Management, Undergraduate, Fall 2017
First Place, Marshall Ph.D. Teaching Award
Data Application Lab, CA
Part-Time Instructor for Online Courses in Business Analytics, 2017-2020
Awards and Honors
Awards and Honors
Third Place, CSAMSE Practice Award, 2024
Second Place, CSAMSE Practice Award, 2022
Third Place, CSAMSE Best Paper Award, 2022
UIUC Teachers Ranked as Excellent by Their Students, 2021, 2023
Second Place, INFORMS TIMES Best Dissertation Award, 2021
Second Place, ICIS Kauffman Best Paper Award, 2020
Winner, WISE Best Student Paper Award, 2019
Finalist, INFORMS Pierskalla Award, 2018
First Place, USC Marshall Ph.D. Teaching Award, 2018
Finalist, POMS CHOM Best Paper Competition, 2018
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