Call for Presentations
The Association for PRINT Technologies (APTech) Learning Experience sessions to be hosted at Brand Print Americas 2020 which will be co-located with Labelexpo Americas at the Donald E. Stephens Convention Center in Rosemont, IL from September 15-17.
This new print industry event will be this year’s home for relevant education. As in the past, the Learning Experience (historically hosted at PRINT®) will have top-notch educational programs including seminars developed especially for professionals working in some part of the printing value chain.
Attendees will come to the Brand Print event to learn something new to help them improve and grow their company. Most attendees have a limited amount of time at the event and want to squeeze as much as possible from their visit. The seminars we select for the Learning Experience, will be timely and tightly focused on a topic of greatest relevance to people who work in a variety of roles in the realm of print and visual communications. We particularly want sessions with a specific "how to" element. How to approach a new market. How to stand out from the competition. How to add a new technology or line of business. How to work with specific applications. How to manage. How to market. How to sell. How to navigate the future. You get the idea.
Seminar sessions are 75 minutes in length, allowing time for more in-depth discussions. Sessions are to be educational and not intended to promote one’s product, service or company. Content is to be unbiased, neutral and noncommercial. Below is a list of suggested topic areas for the 2020 program to use as a general guide. You can choose to cover one or more of these proposed topics but feel free to offer alternative topics of your own that you feel will interest the audience.
Benefits of Presenting
Speaking for the Learning Experience at Brand Print Americas is the perfect opportunity to “see and be seen” and network with industry professionals. Speakers receive complimentary admission to both Labelexpo Americas and Brand Print Americas exhibit floors for all three days of the co-located shows. Speakers may also attend any of the session programming for both events.
All speakers receive extensive promotion through various media channels, including, but not limited to the Brand Print Americas website, the APTech website, social media posts, emails, PR and direct mail campaigns. Selected speakers will also be invited to participate in a LeadingPRINT podcast or webinar in the months leading up to the event. Speaking at the Learning Experience program is on a volunteer basis, so travel, lodging and meal expenses are the responsibility of the speaker.
Areas of Focus
Big Picture – Industry, Economy, Culture and Future
State of Industry overall
Top growth markets for print
Communication, culture and print
Brands & Packaging
How to build your brand story
What brands want from print partners
Expanding your business with package printing
New opportunities in managing color and visual appearance
Interactive marketing through packaging
Innovation & Technology
Data management & analytics
Immersive & connective media – virtual, augmented and mixed reality
3D Printing – are there really opportunities for PSPs?
MIS & management systems
Printing & finishing technologies
Attracting people to your company/industry
Making the right buying decisions
Transforming your business: case studies & success stories
Creating a continuous improvement culture
Going global – how to join the worldwide marketplace
Growing through partnerships, mergers or acquisitions
Direct marketing – new opportunities with personalization
Omni Channel marketing – Keeping print in the mix
Content marketing – how to tell compelling stories
Data driven marketing – how to organize and activate data
SEO, SERP – Mastering search marketing
Social media marketing 2020
How to promote the value of print
Opportunities & Markets
Top growing vertical market opportunities (case studies, tips for entering market)
Travel/Hospitality/Food & Beverage
Opportunities in Cannabis Market
Real Estate (resurgence)
Industrial/functional printing opportunities
Expanding capabilities through finishing & embellishment
How to build partnerships with other businesses
Building non-print business capabilities
Growing a global customer base
Lead gen & nurturing
Building customer loyalty in a bottom-line world
Getting and using referrals to grow sales
Mastering prospecting in today’s world
Maximizing sales opportunities with existing clients
How to make an appealing sales kit
Submission Deadline - EXTENDED to March 25!!!
Big Picture – Industry, Economy, Culture and Future State
The deadline to submit for the Learning Experience at Brand Print Americas has been extended to March 25, 2020. Submissions will be reviewed on a first-received basis.