Branding Yourself As A Microblading Artist

Branding yourself as a microblading artist is essential, whether or not you’re joining an existing microblading clinic or venturing on your own.

In the age of social media, everyone has the means to market themselves and the access to a large audience. There’s no reason to not take advantage of it.

Self-branding is 9 easier than it sounds. It’s all about determining how you want to present yourself and reaching out to your market effectively.

Ready to get serious about branding? Or just curious about what this branding fuss is all about? Let us take you through a crash course on microblading artist branding.

What is branding?

Branding is a marketing term that has been adapted for and used in everyday conversations. Many people think that “branding” means having a fancy logo and a cool name. In fact, it is much more than that.

To fully understand the concept, let’s first consider its history.

Decades ago, people started branding their farm animals. These animals had a tendency to wander off their land and into some other farmer’s property. And so, farmers had to devise a way to identify which animals were theirs and which weren’t. The animals were literally branded with a hot iron brand—hence, “branding.”

Similarly, a company, organization, or individual would engage in branding to make themselves known. To differentiate themselves from their competitors.

Therefore, branding refers not just to the logo (a.k.a. the modern day “brand”).

It encompasses everything about you, from how you speak to your market to how you present yourself on social media.

When we talk about building a brand, we’re talking about (among others):

• Determining how you want your market to perceive you
• Establishing yourself according to that preferred perception
• Maintaining that perception religiously

Why you shouldn’t shy away from branding

What many people don’t understand is that everyone already has a brand.

For example: to your friends, you could be known as the “mom friend,” the person who’s always looking after everyone. Another example: we all have know someone who’s the “black sheep” of their family.

The point being that everyone has a reputation. When we speak of branding one’s self, we speak of actively taking control of that reputation to use it to your advantage.

There are many benefits to branding yourself as a microblading artist. And, really, the only alternative is wasting your available resources.

Here’s why you should actively cultivate your microblading artist brand:

• People will know what you do. Friends, family, acquaintances—these are all potential clients. If they want microbladed eyebrows, how will they know to reach out to you if they’re not aware you’re a microblading artist?
• People will remember you. Even if your social circles aren’t interested in microblading, they might know someone who is. And when their friends start looking for recommendations, then the first name to pop into their heads will be yours.
• People will learn more about microblading. Let’s face it: permanent makeup simply isn’t as popular as traditional makeup. And, sometimes, people don’t know that what they want and need is actually permanent makeup. By promoting yourself, you’re also promoting the industry. Your audience might not immediately want to avail your services, but who’s to say they won’t warm up to the idea given enough time?
• People will see you as a pro. When it comes to permanent makeup, no one wants to do business with an amateur. By branding yourself as a professional, clients are more likely to trust you and patronize your work.
• People can contact you. Social media and websites are online business cards. If someone wants to inquire about your services, they’re probably going to search for your name on Facebook or Instagram. Having professional-looking social media accounts will encourage them to reach out to you.

Visit OPM microblading training for quality microblading training.