To understand the importance of strategy in launching a new digital product, you have to be on the side of the consumer or potential customer. Only then will it be possible to develop actions that generate expectations, educate customers and achieve good visibility for both the new product and the brand. Some of the reasons are:
Every digital launch of a product is an opportunity to get closer to the customer. 63% of consumers remain loyal to a brand after having had a very good shopping experience.
Generates engagement with the user. The greater the engagement, the better the positioning of the brand and the greater the liking of it and its products.
Reinforce the brand. A company that is constantly evolving with the launch of new products or services is seen by many as an innovative company.
It allows you to educate the customer. You can tell them the news of the new products, as well as the characteristics of the same.
Benefits of the brand strategy
Brand strategy is a process with a profound impact on the organization. Not only does it help you identify a clear direction to head in the coming years, but it also offers benefits to both your customers and users and all other audiences around you:
Greater interest, trust, and preference: Users, clients, and consumers will perceive the brand as closer and more differential, thus making it easier for us to be the chosen option compared to other options.
Greater and better social and environmental impact: Brand launch strategy pays special attention to the global concerns of the market and society, trying to incorporate them into the company's practices and processes. Social responsibility and sustainability are crucial to creating a relevant and compelling value proposition.
Greater relevance: A brand strategy helps to resonate deeply with a specific type of person. It would help if you worked so that that person never wants to abandon us.
Higher margins: When you are the preferred option more often, and you have a type of public that seeks us out and identifies with us, they can evolve their pricing strategy in such a way that through a higher price, they project more excellent perceived value to your portfolio of products. Products and services and generate more income with the same level of investment.
Greater recurrence of consumption: When the brand grows and spreads, you are giving your public more reasons to buy from us in greater needs and moments.
More effective communication: The brand strategy clarifies the topics the brand can deal with, the places to communicate, and the audiences it addresses in a personalized way. A communication plan after carrying out a brand strategy helps you connect more with your public, sell more, and grow.
Greater retention of the human team: Motivation at work is key to the performance and retention of talent. Belonging to an organization that operates under a strong brand facilitates participation, bonding, and a feeling of belonging.