Market Development III

Market Development III

Matrix presentation of Marketing Systems of Engagement (SoE) Model of Enterprise Preference Management (EPM) / Customer Relationship Management (CRM). 

21C Commercial Systems of Engagement centre on the consumer preferences of defined ‘Affinity Groups’, their particularistic requirements for shared identity, social bonding, and ‘immersive modes of prolonged consumer engagement’. 

Intersections of Affinity Marketing Distribution (AMD) and Affinity Marketing Supply (AMS) fulfil the imperatives of advertising and marketing value creation, the ‘AIDA’ (attention, interest, desire, action) hierarchy of effects of consumer marketing, and the established Best Practice standards of Brand Valuation (ISO 10668).

Related:

Market Development I: Cherishability & the ByProducts Economy

Market Development II: Integrated Marketing Solutions