Treasury on Collins
Decades ago, travelers in Australia and elsewhere commonly stayed at motels along highways and in towns, each of which offered its own uniquely pleasant experience.
Some Reasons Why Many People Prefer to Stay at Boutique Lodging Establishments
Large chains of hotels often have building designs that don't vary at all from city to city. The chain owners want the buildings to be easily identified from the outside and to provide no surprises inside to customers who tend to stay at this particular chain. This may be helpful for travelers who demand consistency and want to know exactly what to expect, but it saps away some of the fun. Many people have come to prefer a Boutique Hotel over one associated with a big chain corporate model.
Decades ago, travelers in Australia and elsewhere commonly stayed at motels along highways and in towns, each of which offered its own uniquely pleasant experience. It was easy for travelers to remember these places later because they were all so different. Now, at the same chain hotel, there are very few distinct features allowing them to reminisce about the place. They're more likely to remember where they ate dinner that night instead of their lodging establishment.
Travelers have increasingly become attracted to options aside from chain hotels. They look for cottages for rent for a weekend, a bed and breakfast inn, or a house to rent through a networking organization. They also enjoy spending a few days at one of the boutique hotels a big city like Melbourne has available. They might want to stay in a historic building with lots of traditional character that also has contemporary rooms with modern features. Some of those features typically include large flat-screen TV sets and free wireless Internet service.
Appealing to Many
An apartment hotel like Treasury on Collins is especially appealing to travelers to Melbourne who want to stay for a week's vacation. A couple or a family can reserve a one-bedroom or two-bedroom apartment here and have plenty of space. Parents sleep in one room and the kids get their own room.
Business travelers who stay in the city for a few weeks also like this option, as they want their lodging to feel something like home. They also want to be able to prepare at least some of their own meals instead of eating out or getting takeout all the time.
Small groups of friends who travel to the city for an event have fun staying in a hotel apartment together. They might be seeing one of their favorite rock bands, for interest, and staying together in a spacious two-bedroom apartment for a few nights is ideal.