Why does Boomslang Games collect data from its apps and games?
When you install and use Boomslang Games mobile applications, we can collect and process some of your data for different legitimate purposes.
You will find below explanations regarding the reasons why Boomslang Games may collect data and the legal bases Boomslang Games relies on in each case.
Boomslang Games collects data:
· To provide you with the services you asked for
(e.g., knowing that you completed the first level to allow access to the second one)
o Legal basis – such data processing is strictly necessary for the service(s) asked
· To run analytics and understand how users interact with our product and services in order to continuously improve it
(e.g. identifying that a feature is annoying for users or that a level is too difficult for most gamers)
o Legal basis - Express consent. Boomslang Games only processes or shares personal data collected through Boomslang Games apps for analytics purposes once you express your consent through the pop-up notice included in our apps.
· To serve advertising tailored to the preference and interests of our users
and allow Boomslang Games to continue to provide free services and products
o Legal basis – Express consent. Boomslang Games only processes or shares personal data collected through Boomslang Games apps for personalized advertising purposes once you express your consent through the pop-up notice included in one of our apps.
For all data processing activities that rely on users’ consent, you can withdraw your consent at any time from the “settings” page in our various applications.
Please only note that in the case where you withdraw your consent or where you refuse to consent in the first place, you will still be served with advertising but that may be less relevant to you as it will not be tailored to your interests.
For all the purposes listed above the data that Boomslang Games collect is limited to:
· The apps you are using
· Your IP address
· Your Mobile Advertising ID (Apple IDFA or Google AAID - which are technical identifiers developed by mobile operating systems for advertising purposes which remain under your control and can be reset or erased at any time in through your device settings)
· Technical information about the device you use and your connection (user agent, type of connection, timestamp)
· Data pertaining to your activities on our applications and notably the way in which you interact with our applications (for instance, how and when you use our applications) and with the advertising served in our applications (for instance, number of ads served, potential clicks)
does not share your personal data with third parties without your prior consent.
When you consent to the collection of data for advertising and analytics purpose, we may share the data listed above with the following categories of recipients:
· Ad Partners: that allow us to monetize the ad inventory of our apps and provide users with free products and services.
· Google -https://policies.google.com/privacy
· Analytic companies: that provide us with tools and technologies that allow us to better understand how users interact with our services and will help us improve it. Those partners also usually collect data via their own SDKs. You will find a list of our partners implementing analytical SDKs through our applications hereafter:
· GameAnalytics -https://policies.google.com/privacy
· Google -https://policies.google.com/privacy
Boomslang Games Ads services allow Boomslang Games and its publisher partners (most of the time Boomslang Games Ads partners are third party mobile application providers) to monetize advertising inventory by allowing advertisers to serve personalized advertising to users.
In order to deliver such services for its clients and partners, Boomslang Games can receive and process data for different legitimate purposes.
You will find below explanations regarding the reasons why Boomslang Games may collect data and the legal bases it relies on in each case.
· To help our publisher partners monetize their ad inventory
o Just like Boomslang Games rely on advertising to provide free apps and games, our partners can use Boomslang Games Ads services to monetize their ad inventory.
· To help advertiser partners promote their products and services
o Boomslang Games ads services help advertisers promoting their products and services to an audience that has demonstrated interests in similar products and services and allow them to optimize their marketing spends.
· To improve Boomslang Games Ads services
o Boomslang Games is committed to constantly improve the services delivered to its publishers and advertisers. In order to do so, Boomslang Games Ads processes the data listed below in a way that notably allows us to better understand how users interact with the ads of our advertiser partners and optimize their user experience.
For all these purposes we contractually oblige our partners to collect the express consent of their users before any data is sent to Boomslang Games Ads.
For all the purposes listed above the data that Boomslang Games collect is limited to:
· The apps you are using
· Your IP address
· Your Mobile Advertising ID (Apple IDFA or Google AAID - which are technical identifiers developed by mobile operating systems for advertising purposes which remain under your control and can be reset or erased at any time in your device settings)
· Technical information about the device you use and your connection (user agent, type of connection, timestamp)
· Data pertaining to your interactions with the advertisements served (e.g., number of ads served, potential clicks)
Data collected for the purposes of our Boomslang Games Ads services are only shared with the following categories of recipients and only to the extent such data is necessary for the purpose they are following:
· Advertisers that are using Boomslang Games Ads services to serve personalized or non-personalized advertising.
· Publishers that are using Boomslang Games Ads services to monetize their advertising inventory.