The Lean Starup

Lessons :

1. The goal of a startup is to systematically figure out how to build a successful product as quickly as possible by iterating through the Build-Measure-Learn loop by making a minimum viable product and reducing 'waste'.

2. Startups should find out what customers really want, not what customers say they want.

3. A startup should be more like driving a car rather than launching a rocket (in sense of flexibility).

4. A startup should innovate and test the hypothesis. When they have one idea, it creates politicians and salespeople as they have to sell the only one. When they have many and can test, it creates entrepreneurs.

5. "Learning" is the oldest excuse in the book for a failure of execution. We should focus on Validated Learning.

6. "Can this product can be built" is not the question anymore. "Should this product be built" is the right question to ask.

7. Success is not delivering features rather it's learning how to solve customer's problems.

8. Every startup has something positive which makes it difficult to pivot. Vanity metrics allow entrepreneurs to form false conclusions.

9. Pivot to a new business strategy when your actionable metrics stop improving.

10. Hypothesis about the customers is more important than the customers.

11. By asking and answering "Why" 5 times, we can get to the real cause of the problem.

12. Learn what to measure. Only what brings actual growth is worth measuring.

Some Important Pages :